10 Reasons Why a B2B Lead Generation Department Should Report to Marketing and Not to Sales Throughout my career, I’ve seen and have had a lot of real-world experience with Lead Generation Departments (Market Development, Account Development, and Business Development Departments) that have reported to Sales, to Marketing, and wildly…to both at the same time. ... Read Post

As a born and bred Irish person, I love the festival of Halloween due to how deep it is embedded in Irish culture. It goes all the way back 2000 years to the ? Irish Celtic celebration of Samhain which was the dividing point between the light part of the year and the dark part of ... Read Post

There are 4 traits, or skills, that are universally a part of every kind of success there is. I can guarantee that anyone who learns and applies these traits will always have a job, will always be successful, and will always be ahead of the competition. We are writing about sales here, so in this ... Read Post

We’re all familiar with brainstorming and its many forms. The collaborative process of creatively solving problems is generally credited to Alex Osborn, a US advertising executive. His book, Applied Imagination, detailed the teaming approach that he used to win business with firms like GE, Chrysler and DuPont. He figured out that in dealing with the ... Read Post

Lead conversion is a complex subject. We could talk about converting marketing qualified leads (MQLs) into sales qualified leads (SQLs), converting sales qualified leads (SQLs) into sales accepted leads (SALs), and converting sales qualified leads (SQLs) into closed-won deals, etc. That said, here are 9 steps to lead conversion success: Define all your lead types ... Read Post

There are so many lessons from Martial Arts that translate to business but here is one I want to share with you that I think it is the most important of all. Read Post

Living in London is not always the easiest. Caring for your workforce is going to be a very different experience than if you were even in one of the other major UK cities like Birmingham or Manchester. There are many considerations you need to take on board in order to get the best performance out ... Read Post

Recovering work-related documents or photos that bear confidential or personal character may turn to be a challenge. The only rule is to calm down and not to do hustle and bustle. All data can be possibly saved. First of all, to avoid unnecessary measures, it is advisable to understand whether a person should apply tools ... Read Post