For months you’ve been trying to get a meeting with an exciting new prospect. You’ve emailed. You’ve chatted on the phone. They seem interested, but never available. And then suddenly the stars align — they can see you tomorrow. Fantastic! Until you realize you now have less than 24 hours to put together the perfect ... Read Post

There are a lot of benefits that come with good customer relationship management (CRM). Today, many businesses are using CRM software to make the most of this important aspect in business. However, success can only be attained when it is done in the right manner. If you are looking for help, you can get it ... Read Post

Every businessperson passes through a learning curve which includes testing and integrating software services into their businesses. You should, however, note that not all services will work for you. Whether you run a FinTech business or a media enterprise that operates online, the need for software that delivers results transcends most things. Tech businesses, for ... Read Post

In this new series, I am going to share my secrets of building a business, following the analogy of building a house. There are many similarities between these two endeavors, and many of the same factors must be considered. In actuality, you can apply the factors I’ll be laying out to either activity. In this ... Read Post

In the present era, the technology that aw-inspires us today becomes old school within a few months. Now I know that you might be trying to develop something that will drive massive conversions; Don’t give up too fast though, the key to keep your product trending is making it ‘timeless’. How do you make something ... Read Post

I’ve always said that sales is in the customer service business; you can’t sell someone anything if you have a toxic relationship with them. A toxic relationship is a relationship characterized by behaviors exhibited by one party that are emotionally damaging to another. We hear about toxic personal relationships where one person inflicts emotional and ... Read Post

Forbes Magazine defines employee engagement by “the emotional commitment the employee has to the organization and its goals.” Why do companies care so much about an engaged workforce? Employee engagement is a pivotal piece of any companies’ internal communications strategy. A recent study by Workplace Resource Foundation found that engaged employees are not just interested ... Read Post

As traditional marketing has eventually yielded to the digital dimension over the last decade, whip-smart entrepreneurs began avidly grasping the nettle of online sales. The advanced superhighway offers brands an abundance of innovative and unprecedented opportunities for capturing the fussy customer of today, promoting their products more effectively and professionally. Yes, upon a request like ... Read Post