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Until you’ve got money to burn, it makes sense to stick with marketing techniques with a track record of a good return on investment. That’s what we detail below. But first, how not to do it. Have you seen the cautionary tale masquerading as a Pepsi commercial where Kendall Jenner ditches a photo shoot to ...

As salespeople, we live and die by our pipelines – always trying for deals with a high percentage chance of closing. But this rinse-and-repeat pipeline exercise is a bad habit that can lead to missed opportunities .

Integrate Your Online & In-Person Sales Strategy I was keynoting at a conference last week, when a member of my audience approached me to ask a question. He was new in his role, and new to the field of financial services. In addition to trying to keep up with the changes going on in financial ...

Recently my yoga teacher, Erika, purchased a new car from Toyota. It was an excruciating purchasing experience. At the first Toyota dealership, she had the pleasure of “Frank” the salesman with 25 years experience. Sadly Frank utilized “old school” selling tactics toward women, including fear, manipulation and patronization, which he hadn’t adapted to the modern ...

Continuing our series on the comparison between the American War of Independence and today’s world of sales and commerce, in this post we’re going to have a look at what was probably at the heart of the American Revolution: freedom and liberty. “Freedom” in the Colonies First, let’s have a quick examination of what America ...

People always ask me how salespeople can stand out from the crowd. Here are the ten critical steps you need to take: 1. Ask yourself the question “How can I do this differently?” Just having the subject top of mind will lead you in the right direction. Ask yourself this question every day! 2. Purge ...

“I know I need to be unique and different when talking to customers; but I don’t know how?” I had just finished running a sales training session for a group of key account reps, when a participant came up to me and very quietly uttered the above. He was clearly embarrassed and it got me ...

Have you ever sat through a presentation and thought, “Why am I here?” Presentations that do not answer the question “Why?” are confusing, try your patience, and usually lead nowhere. In his popular TED Talk, Start with Why, Simon Sinek proposed that people won’t fully buy into a product, service or concept until they understand ...