Neuroscience and business are two industries that may not seem to go together, but new technology and research have generated an opportunity for science and sales to collide. Through neuroscience, companies can get their message out there in a way that actually resonates with the client on a real, genuine, biological level. The Impact of ... Read Post

As an entrepreneur, you want your brand or products to be a household name among your customers. Well, getting to this point isn’t easy. It requires you to invest in a creative brand awareness campaign. That way you can expand your reach and grow your business. Creative campaigns include both online and offline strategies to ... Read Post

In our previous articles on building a house of business, we’ve covered the vision and the plans. Now we begin the dirty work! It’s dirty work because this is where we put the shovels into the ground and start digging the hole for the foundation. Instant Results We’ve often seen, either with inexperienced businesspeople or, ... Read Post

Restaurant owners face a plethora of challenges. Widely known as having one of the highest failure rates in business, restaurants can be difficult to sustain over long periods of time. A variety of otherwise innocent mistakes can inevitably compound, costing owners their investments and dreams. Whether the restaurant is newly established or a long-standing local ... Read Post

It’s not always easy to handle customers, which is why retail jobs can be so immensely stressful for people. You have to handle a variety of different people and oftentimes stay calm through their issues, which they may end up taking out on you. Retail jobs are no joke, and it’s no surprise that many ... Read Post

Every organization wants to develop better leaders and create more cohesive teams. Eric Kapitulik has created a strategy for doing just that, and shares his strategy in the book: The Program, Lessons From Elite Military Units for Creating and Sustaining High-Performance Leaders and Teams. Creating a Championship Culture: Many organizations talk about creating a good ... Read Post

A highly successful sales culture doesn’t rely on textbook principles and academic methods to shape the future of their organization. Rather it relies on creating an environment that can adapt to the realities of unpredictability and chaotic change. So when it comes to issues like setting strategic direction, they are more likely to shy away ... Read Post

Workplace dynamics are in a state of constant shift, but is this shift happening in the form of major transformations, or small evolutions? The answer is that it really depends on the industry. The Future of Work: Throughout his years of information gathering, Jensen discovered that for some people, like those who pursue a career ... Read Post