Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in certain companies, a business might get better ... Read Post

In my last article “CRM in 2020 – The Suite Versus Best-of-Breed“, I discussed the battle between the “suite” approach to software production and sales, versus best-of-breed. Best-of-breed has come about through the advancement of APIs so that customers can now have the best possible software for all their various company functions, all connected through ... Read Post

The last of a 4 part series. If you aren’t enabling a culture of continuously improving value focus, you’re falling behind some competitors. In part one of this series, I introduced the idea that customer-perceived value is the kernel within “customer focus” that actually moves customer decisions, and you need to focus sharply on value. ... Read Post

Work smarter, not harder. Build a prosperous business, without killing yourself. Read Post

Virtual assistants can either be a godsend or awful to work with. Let’s hope that in this case, you did hire a good VA and the next step is to keep them ‘turned on’ and engaged. Engaged VAs are more motivated to work for the success of your business. They’re not just there to take ... Read Post

For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity. To view the full study click ... Read Post

Most of us in the sales and marketing game are familiar with permission marketing. Any time you put in your email online, you give a company permission to market to you. But permission selling is a little bit different, in that a salesperson gets permission from the buyer to sell to them after they have ... Read Post

There is no question that adding in a relocation makes recruiting for a role much more complex.   It is indisputably easier to find local talent when filling a position. However,  attempting to recruit the very best executive talent often requires extending the search beyond a specific geographic region… We have seen countless deals fall apart ... Read Post