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The Evolution of Sales in the Mining Industry
Sales and Marketing / Mar 19, 2025 / John Golden

The Evolution of Sales in the Mining Industry

The mining industry is having to change in its approach to sales,  moving away from its traditional focus on transactional selling and instead leaning into consultative selling. In recent interviews with sales leaders across the mining sector, it’s clear that the combination of changing buyer behaviors, digital transformation, and evolving market demands is forcing a ... Read Post

Top 5 Digital Marketing Tools for New Businesses

Top 5 Digital Marketing Tools for New Businesses

Sales and Marketing / May 2, 2024 / Sales POP!

New businesses often have a lot to deal with. Aside from establishing your business as a legal entity, you must make yourself known to your target customers and build credibility. One effective way to achieve these goals is digital marketing. In 2023, there were around 5.4 billion internet users worldwide. This number presents the vast ... Read Post

5 Actionable Strategies for Dealing With Inflation

5 Actionable Strategies for Dealing With Inflation

Sales and Marketing / May 2, 2024 / Melanie Musson

If you’re like many small business owners, you may be worried about inflation and its impact on your company. Inflation affects every aspect of the economy, but there are steps you can take to minimize adverse effects and continue growing despite tough times. From protecting yourself with a commercial general liability insurance policy that will ... Read Post

Digital Innovation and Blockchain: Technology Synergy

Digital Innovation and Blockchain: Technology Synergy

Sales Technology / Apr 18, 2024 / Sales POP!

In the dynamic landscape of technology, innovation is not just a buzzword; it’s the driving force behind progress. One such revolutionary innovation that has been reshaping industries across the globe is blockchain technology. Paired with digital innovation, blockchain has demonstrated unparalleled synergy, offering solutions to age-old problems and paving the way for a more efficient ... Read Post

10 Common Issues in Running a Vacation Rental Business and How to Overcome Them

10 Common Issues in Running a Vacation Rental Business and How to Overcome Them

Sales and Marketing / Apr 17, 2024 / Sales POP!

While typically lucrative, running a vacation rental business can be hectic, especially when you have properties in different locations. Unfortunately, vacation rentals aren’t scalable in the way manufacturing businesses are, where the relative effort to accomplish an activity tends to decrease with expansion. Owning more properties always means more houses to clean as well as ... Read Post

Top Marketing Strategies to Attract More Guests to Your Airbnb

Top Marketing Strategies to Attract More Guests to Your Airbnb

Sales and Marketing / Apr 17, 2024 / Sales POP!

Introduction: Maximizing Your Airbnb’s Appeal Through Strategic Marketing In the competitive world of short-term rentals, standing out on platforms like Airbnb is crucial for attracting more guests and maximizing profits. This article will delve into top marketing strategies that can elevate your listing’s visibility and desirability. Drawing insights from industry experts at Masterhost, Preno HQ, ... Read Post

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