Good salespeople take the time to really know their competition, and invest the necessary time to evolve tactics and strategies to overtake competitors. They come up with value propositions and questions designed to illuminate gaps in competitors’ offerings–without ever mentioning competitor names. They share carefully crafted stories about happy clients who benefit from their company’s ...
Continuing our series on artificial intelligence in sales, let’s take a further look at unrealistic promises made for artificial intelligence. I believe that Artificial Intelligence is a major asset in dealing with the complexity of our world. For example, it is used to analyze patient data in hospitals to isolate common symptoms and predict epidemics ...
Here’s what we know: Modern buyers are empowered, demanding, finicky, price-focused, impatient, and less loyal than they used to be. They take extraordinary measures to dodge sellers’ calls and won’t meet with us until they’re ready to buy – and then, it seems, all they want to talk about is price. As a result, our ...
In my 50 years of sales experience, in over 45 countries, I have most definitely learned some key lessons. A lot of them deal with behavior–ineffective methods that need to be replaced with effective ones. These are the things you must STOP doing, replacing them with things you need to START doing, if you wish ...
Even with the increase in digital activity, great salespeople still fulfill important functions in lead generation and in having ‘conversions.’
People don’t buy the same way anymore. We’ve had enough of unsolicited and unwanted phone calls, both at home and at work. Likewise, we hate having to comb through hundreds of unsolicited emails. We’re fed up with intrusive social media messages. We’re sick of companies providing poor service, that refuse to treat us with respect, ...
It’s after Thanksgiving and now we’re focused on year end and the holiday season. However, continuing to spread gratitude at work after Thanksgiving can really make a difference. Here’s why. You’ve probably noticed that the small things at work can make or break your day? A kind word or comment of appreciation from a client ...
“Thanks so much for screwing me around. I enjoyed the customer experience and will support you forever”. Ever had a customer say this after they have been royally abused by your organization and are screaming in your face? You missed the promised delivery time. The product you sold them doesn’t work the way it should. ...
