I started Video Podcasting about 3 or so years ago when we at Pipeliner CRM launched Sales POP! our online, multimedia magazine. In the intervening years, I have hosted nearly 500 one-on-one interviews, panel discussions, Live YouTube events, and live chats. Recently quite a lot of people have contacted me for advice on starting their own podcast – especially as ... Read Post

What is Marketing? Most people don’t really understand the difference between marketing and advertising. By default, people assume that they’re one and the same, but the reality is that advertising is just one piece or one component of your marketing. For people to be effective at marketing, they first have to understand what truly encompasses ... Read Post

Taking Care of the Customer The Nordstrom proposition is deceivingly simple. The proposition is: take care of the customer. It doesn’t sound so unique, does it? Many companies probably say that they aim to take care of their customer. But all too often, it’s just lip service, or it’s not executed at every level. Nordstrom ... Read Post

Running an online retail business can be exciting and rewarding, particularly given the popularity of online shopping. However, it can also be challenging because of the stiff competition you face coupled with budgetary constraints as a small retail venture. Naturally, you want to see sales levels rise, but trying to achieve this can be difficult. ... Read Post

Predicting the trends of anything can be problematic. In fact, I believe that the future cannot be predicted with any kind of accuracy. Just look at the situation in which we find ourselves today—who could have predicted this pandemic and its effect? We have no idea where we’re going, as we know all too well ... Read Post

On a recent podcast, I was discussing digital processes with a guest and we agreed that while most companies had acknowledged the need to optimize and digitize many of their core processes, most had not gotten around to actually doing it.  The reality is when things are going well most people felt they could live ... Read Post

Even before COVID-19 hit the business world hard, managers wanted to be able to forecast their sales so they’d know just how much of their products they’d need to have on hand at any given time. Scaling supply to customer demand is vitally important for any kind of merchant. Unfortunately, recent world events have made ... Read Post

“Be grateful for what you have now. As you begin to think about all the things in your life you are grateful for, you will be amazed at the never-ending thoughts that come back to you of more things to be grateful for. You have to make a start, and then the law of attraction ... Read Post