The millennial shopper. The internet shopper. The shopper who only trusts online reviews. The shopper who already uses their Amazon Prime account so much to buy their own stuff, it just makes sense to do Christmas shopping on Amazon too. This is the shopper that makes it hard to do traditional holiday sales in a ...
Once upon a time, a little child wrote letters every single year, addressed to a jolly old man residing at the North Pole. These letters politely requested greatly desired Christmas gifts, and based upon the child’s behavior in the preceding year (or, more usually, the past few weeks), the gifts would magically arrive on Christmas ...
The new year is fast approaching. Is your organization set up for success? Are you prepared to leverage the sales trends experts predict will be big in the coming year? Or are you unwittingly putting your company at risk of falling behind with outdated methods, strategies and technologies? If you want to perform at your ...
Unfortunately, many people associate selling with a negative experience, where somebody is trying to talk us into something that we don’t want or need. That is why I have been on a mission to elevate the reputation of sales and its practitioners, because SOMEBODY HAS TO DO IT!! According to Wikipedia “A sale is the ...
Good salespeople take the time to really know their competition, and invest the necessary time to evolve tactics and strategies to overtake competitors. They come up with value propositions and questions designed to illuminate gaps in competitors’ offerings–without ever mentioning competitor names. They share carefully crafted stories about happy clients who benefit from their company’s ...
Continuing our series on artificial intelligence in sales, let’s take a further look at unrealistic promises made for artificial intelligence. I believe that Artificial Intelligence is a major asset in dealing with the complexity of our world. For example, it is used to analyze patient data in hospitals to isolate common symptoms and predict epidemics ...
Here’s what we know: Modern buyers are empowered, demanding, finicky, price-focused, impatient, and less loyal than they used to be. They take extraordinary measures to dodge sellers’ calls and won’t meet with us until they’re ready to buy – and then, it seems, all they want to talk about is price. As a result, our ...
In my 50 years of sales experience, in over 45 countries, I have most definitely learned some key lessons. A lot of them deal with behavior–ineffective methods that need to be replaced with effective ones. These are the things you must STOP doing, replacing them with things you need to START doing, if you wish ...
