“Nothing happens until you sell somebody something.” That aphorism is attributed to a salesman from Minnesota whose name is lost to history, but not his product, which according to the record, was manure.  I wonder how he pitched it? For sellers, words – and word choice – are fundamental for success. For hawking manure, would you start by ... Read Post

It goes without saying that marketing strategy is now a must for the successful development of any business. And despite the rapid popularity of social media, email marketing is still an efficient way for product or brand promotion. According to HubSpot, almost 60% of respondents claim that email marketing has a great influence on their ... Read Post

Building your dream business has its own ups and downs. Things like creating a workflow, spending hours planning it, and receiving discouragement from others are just a few challenges you might encounter as you start. Along with this, you will have more responsibilities to handle. Starting a business is a great idea and you should ... Read Post

Digital marketing has been very pervasive over the last few years in many different forms. Many people are still struggling to market digitally because they are overwhelmed. They don’t know where to put their money for the most effective result, and other things. Also, things are constantly changing, and new things are coming out in ... Read Post

Account management requires a totally different toolset and skillset than the capturing of new sales. It’s vital to any company involved with sales. Account Management Defined It’s a fact that maintaining and upselling an existing account is less difficult and costly than the winning of a new account. Yet account management still requires planning, resources, ... Read Post

Subscription services are the future of e-commerce businesses. As matter-of-fact as that statement sounds, it’s less limiting when you think about how subscription service models can be implemented in nearly every industry. Company leaders should explore subscription service models if they want to keep up with the evolving needs of consumers and their growing list ... Read Post

The term “guerilla marketing” has been around since 1982. Most people in the sales and marketing world are familiar with the concept. However, just as there have been substantial changes to the marketing world and how to prospect to clients in the 21st century.  Guerilla marketing has undergone many changes as well in order to ... Read Post

If there’s one thing that most of us can agree on, it would be this: the number of your customers is essential to the success of your business. It is its life force. Any successful business has a steady stream of local customers and even more potential ones on queue. The question, though, is how ... Read Post