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The Evolution of Sales in the Mining Industry
Sales and Marketing / Mar 19, 2025 / John Golden

The Evolution of Sales in the Mining Industry

The mining industry is having to change in its approach to sales,  moving away from its traditional focus on transactional selling and instead leaning into consultative selling. In recent interviews with sales leaders across the mining sector, it’s clear that the combination of changing buyer behaviors, digital transformation, and evolving market demands is forcing a ... Read Post

Guerilla Marketing

Guerilla Marketing

Sales and Marketing / Feb 12, 2021 / Mark S A Smith

The term “guerilla marketing” has been around since 1982. Most people in the sales and marketing world are familiar with the concept. However, just as there have been substantial changes to the marketing world and how to prospect to clients in the 21st century.  Guerilla marketing has undergone many changes as well in order to ... Read Post

10 Ways to Reduce Necessary Business Running Costs

10 Ways to Reduce Necessary Business Running Costs

Leadership / Feb 10, 2021 / Sales POP!

Cutting costs is likely to become a necessity when running your own business, allowing you to spend less on the necessary regular business expenses and freeing up more funds to invest in company development and growth. However, just like your necessary personal expenses, it can often seem like there’s little choice but to pay those ... Read Post

Foolproof Ways to Make Your Ecommerce Sales Soar

Foolproof Ways to Make Your Ecommerce Sales Soar

Sales and Marketing / Feb 9, 2021 / Sales POP!

You might be wondering how to up your eCommerce game. Sometimes, the most foolproof ways are simple. Whether you’re planning your launch or have an existing eCommerce store, let’s proceed on how to make those sales soar. Don’t Rush to Launch Day. If you have an existing eCommerce store, then it’s best to skip ahead. ... Read Post

What is a Leadership Development Plan (LDP)?

What is a Leadership Development Plan (LDP)?

Leadership / Feb 9, 2021 / Jocelyne Nayet

A Leadership Development Plan (LDP) is an integral part of leadership development. Leadership development involves leadership skills enhancement to aspiring and potential leaders. The detailed, systematic, and flexible plan sets and tracks your professional and career advancement towards higher leadership roles. Importance of LDP in Career Advancement A Leadership Development Plan leads to heightened total ... Read Post

Advice for Your Younger Sales Self

Advice for Your Younger Sales Self

Sales Professionals / Feb 7, 2021 / Brian Sullivan

I’ve always been an avid reader of selling books and today, electronic media has dramatically increased our ability to stay sharp through books, posts, blogs, and the like. No excuse for being uninformed. But truthfully, my most impactful sales knowledge has come from real experiences, real colleagues, and real clients. Hold that thought and ponder ... Read Post

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