Businesses are used to change, but change usually happens slowly and incrementally. Technology improves by steps year-over-year. Consumer behavior shifts gradually. 2020 was not that kind of change. The pandemic brought sudden, unforeseen, and significant changes in a single year. Companies around the world are still struggling to keep up and adapt to this new ... Read Post

One of the biggest problems with today’s sales force is the reliance on tactics that were documented back in 1873. This tactic and process assume that the salesperson can do everything, including prospecting, negotiating, closing, demonstrating the product or service, following up, and taking care of the customer overall. Back in those days, that process ... Read Post

Stories often have a powerful message, and despite the length, most authors always try to communicate their message as effectively as possible. Short stories’ effectiveness can prove equally as vital as the long ones, with some quarters believing that short stories can even prove more impactful.  So how can you go about writing a short ... Read Post

“Nothing happens until you sell somebody something.” That aphorism is attributed to a salesman from Minnesota whose name is lost to history, but not his product, which according to the record, was manure.  I wonder how he pitched it? For sellers, words – and word choice – are fundamental for success. For hawking manure, would you start by ... Read Post

It goes without saying that marketing strategy is now a must for the successful development of any business. And despite the rapid popularity of social media, email marketing is still an efficient way for product or brand promotion. According to HubSpot, almost 60% of respondents claim that email marketing has a great influence on their ... Read Post

Building your dream business has its own ups and downs. Things like creating a workflow, spending hours planning it, and receiving discouragement from others are just a few challenges you might encounter as you start. Along with this, you will have more responsibilities to handle. Starting a business is a great idea and you should ... Read Post

Digital marketing has been very pervasive over the last few years in many different forms. Many people are still struggling to market digitally because they are overwhelmed. They don’t know where to put their money for the most effective result, and other things. Also, things are constantly changing, and new things are coming out in ... Read Post

Account management requires a totally different toolset and skillset than the capturing of new sales. It’s vital to any company involved with sales. Account Management Defined It’s a fact that maintaining and upselling an existing account is less difficult and costly than the winning of a new account. Yet account management still requires planning, resources, ... Read Post