We explored the vital importance of account management in our previous article on account management—the idea being that obtaining new accounts is far more costly than maintaining and expanding existing accounts. How do companies hang onto accounts? In examining this, we find that the primary way is through innovation. You’ll be able to hang onto ... Read Post

The key to creating inclusive advertising messages that effectively promote your brand to your entire target market is having a diverse marketing department. A department that matches the diversity of your audience is. In fact, organizations that prioritize diversity in their workforce tend to be more financially successful. See what a CMO resume says and ... Read Post

Huddled in the safety of your basement with your family, you rode out the storm that raged above. The deafening noise that seemed to go on forever has now ceased and sunlight is seeping through the bulkhead doors covering your stairwell. As you rise to release the latch, you wonder. Will the cattle have escaped ... Read Post

It’s no doubt that the celebrity culture has always been an exciting world of fandom, entertainment, and all-things silver-screen (and T.V. now turned online streaming). For ultimate fans who are fond of collecting celebrity-themed memorabilia, nothing is more gush-worthy than getting ones that are nothing short of authentic. Only, the times have made it even ... Read Post

Marketing a healthcare facility can be difficult. You need to attract patients to come to your hospital to do justice to your investment and properly marketing your brand is the key. Today, everyone relies on the internet for information and there is a need for healthcare organizations to improve their internet marketing. Read on for ... Read Post

Regardless of how awesome your product or service is, it can never sell itself. You need to develop a strong strategy that allows you to close B2B prospects in an effective way. In this article, we look at what it takes to master a sales process that will skyrocket your business to success. So read ... Read Post

The COVID-19 pandemic posed many questions to the sales and marketing industry as companies faced unprecedented challenges in addressing how societal changes affected both the top and bottom line of many businesses. Additionally, as many companies transition to a work-from-home arrangement, sales and marketing departments have had to transition their workflows for optimal effect and ... Read Post

Agile Marketing When it comes to marketing, there is a common misconception that it’s just an art form or something that involves leisurely fun. But the reality is that it’s not just an art form, it can be a systemized and regimented process that also has the spark of creativity. Agile marketing is a tactical ... Read Post