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Customer experience is where business battles are taking place in 2020. CRM has become a quintessential component of modern businesses because consumers demand full focus and maximum level of personalization. According to the recent Frost & Sullivan study, customer experience is projected to overtake price and product as a key brand differentiator in 2020. This ...

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in certain companies, a business might get better ...

You know what they say: there is no “I” in team. But does every sales team member behave that way? Unfortunately, no. Lack of motivation, complacency, and negative competition are common problems in sales teams, and they are a nightmare for managers. If you are faced with the same problem, your team may be struggling ...

Teamwork is something many people try to avoid in the workplace because they prefer to work alone. However, a team needs to be built because working alone has a number of significant disadvantages, like limited opportunity to learn and lack of feedback. If you’re about to start a company or your existing business needs to ...

Does your office have some fun activities to offer to your sales team? A Ping pong table, maybe? A big TV to watch the favorite sports games? Office-wide outings? Well, if it does not, it might be the first sign of an environment that does not attract and retain the best sales experts. How do ...