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TV Expert Interviews / Marketing / Feb 14, 2024 / Posted by Deevo Tindall / 18

Unleashing the Power of Unapologetic Branding (video)


John Golden, your host from Sales Pop Online Sales Magazine and Pipeline CRM. I recently had the pleasure of sitting down with Deevo Tindall, the Chief Experience Officer at Fusion Brands. Our conversation delved into the transformative concept of unapologetic branding.  Critical role in crafting a consistent and authentic brand experience for customers. In this blog post, I’ll share the valuable insights and lessons from our discussion. I believe are essential for entrepreneurs and businesses aiming to redefine their brand narratives with innovation and authenticity.

The Essence of Unapologetic Branding

During our interview, Deevo Tindall and I explored what it means to embrace unapologetic branding. Deevo, a seasoned entrepreneur and holistic branding strategist. Many businesses fall into the trap of apologetic branding.  They conform to templates and trends rather than staying true to their core values and beliefs. Unapologetic branding, on the other hand, is about being boldly authentic and standing out in your space without mimicking others.

Authenticity: More Than Just a Buzzword

Authenticity has become a buzzword in the entrepreneurial world, but it’s often misunderstood. Many entrepreneurs look to others for cues instead of expressing their unique personalities and principles. Deevo emphasized the importance of focusing on the brand experience rather than just the image. It’s about delivering value that compels people to use your service and ensuring that every aspect of your brand. The logo design for customer service is consistent and aligned with your ethos.

The Dynamic Experience of Branding

We discussed how branding is often mistaken for mere logos and colors, but it’s so much more. It’s the experience someone has when they engage with your company. This experience must be dynamic and consistent across all touchpoints. As consumers, we tend to remember bad experiences, which is why it’s crucial to maintain a high standard of interaction. Every level of the organization.

It’s not enough for just the sales and marketing teams to understand the brand. The entire organization must be on the same page. Leadership must set the philosophy and ensure that every team member is aligned with the brand’s values and message. Any deviation can lead to gaps and inconsistencies that can tarnish the brand experience.

Case Studies and Real-World Applications

Deevo shared an example of his work with a chiropractor who had relocated to Charlotte. Through an exhaustive brand discovery process, they realized the need to adapt to modern marketing to resonate with the current audience. By revamping their brand message and implementing digital tools like sales funnels and landing pages, they could market to a specific audience and share their unique value proposition effectively.

Understanding Your Audience and Adapting to Change

To truly connect with your target audience, it’s essential to understand who they are and the problems you solve for them. This begins with a comprehensive brand discovery process and continues with analyzing buyer trends, industry reports, and competitive analysis to create an ideal customer avatar for marketing purposes.

The Future of Branding and Marketing

Looking ahead, Deevo predicts a significant emphasis on user experience, with technologies like virtual reality and augmented reality playing a more prominent role in engaging customers. These immersive experiences will provide a taste of the product or service before the actual experience, enhancing the connection between brands and consumers.

As businesses evolve, the focus must shift to a more customer-centric model, targeting the types of people you want to work with. It’s about empowering the user with control and autonomy to choose the experience they want to be part of.

Deevo Tindall’s Expertise and Offerings

With over 30 years of experience in both corporate and entrepreneurial settings, Deevo has a wealth of knowledge in brand consulting, strategy, and marketing. He’s passionate about helping brands amplify their message and reach their audience through education and empowerment. For those interested, Deevo offers a 30-day digital networking amplification course to optimize your brand’s presence and messaging, which you can find at Additionally, you can gain further insights by checking out his podcast, “Unlearn Everything.”

In a world filled with noise, standing out and focusing your brand is more important than ever. I hope the insights from my conversation with Deevo Tindall inspire you to embrace unapologetic branding and elevate your brand to new heights. Thank you for joining us, and I look forward to bringing you more expert interviews soon.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Deevo Tindall, the visionary behind Fusion Creative, stands out as a creative powerhouse deeply invested in visual storytelling and the pursuit of personal development. Originating from the vibrant city of San Diego and now calling North Carolina home, Deevo's cross-country voyage has profoundly influenced his perceptions of self and the stories we weave through our lives. Armed with a rich background in photography and an insatiable fascination with human design, he offers enlightening perspectives on how personal narratives shape our choices, awareness, and the intricate dance between business, branding, and the journey of life.


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