Mark Havenner is a marketing communication strategist. He has specialized focused on brand and executing thought leadership and corporate communication. He primarily works with brand and business leaders to get more market visibility. In this expert insight interview, Mark discusses “transitioning marketing and communication mindsets for the next era of business.”
This Expert Insight Interview Discusses:
- Role of marketing communication professionals
- Future challenges that Marcom professionals are going to face.
- How can Marcom professionals communicate with different generations?
Marketing Communication Professionals
Communicating with today’s consumers is a complex process that requires adapting your efforts to emerging trends. The 2020 pandemic has changed a lot. Aside from having creative and analytical minds, marketing communication professionals must stay current with the ever-changing marketing landscape.
Communication and marketing are critical components of any business. Businesses would struggle to build and maintain relationships in order to promote their podcasts or services and generate sales without effective communication and marketing.
Future challenges for Marcom Professionals
Communication professionals face increasingly difficult challenges as every industry strives to expand its marketplace and global reach.
The rate of change is only expected to increase in the future. This will necessitate communicators to focus on change management and planning. To address these issues, marketing communication professionals will need to take the following steps:
- Strategic planning and evaluation
- Content strategy and message management
- Employee involvement
Bridge the gap
Understanding how each generation views and uses technology can help you decide which tools to implement and ensure you meet everyone’s needs. Make an effort to learn what works best for each person and adjust your efforts accordingly. Making an effort to understand better and support each generation will enable everyone to do their best work.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.