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TV Expert Interviews / Leadership / Dec 7, 2021 / Posted by Rúna Bouius / 1009

Why Focusing On Our Relationship With Power Will Elevate Leadership (video)


In this Expert Insight Interview, Runa Bouius discusses why we need to focus on our relationship to power to elevate leadership. Runa Bouius is a serial entrepreneur from Iceland and the founder of the True Power Institute. She is a speaker, author, executive coach, and consultant to visionary leaders, entrepreneurs, and people of influence.

This Expert Insight Interview discusses:

  • Our strange relationship with power
  • Why our greatest power is the power of self-reflection
  • How childhood limitations lead us to become disempowered adults

Relationship with Power

Most of us have a strange relationship with power, similar to the one we have with money — it feels like a taboo topic to talk about, so we avoid it. Most people go through life thinking that they have no power, and others go through life doing everything they can to get power and hold onto it.

This is most obvious in the political arenas all over the planet. This abuse of power jeopardizes democracy and puts the planet out of balance, similar to how things are with the climate at the moment. In fact, our power imbalance is the primary cause of our imbalance with nature.


The greatest power we have is the power of self-reflection and focusing on how we show up in the world. Most people think of external or positional power when they think about power. They think of people in corner offices or the senate, presidents, CEOs, and world leaders.

In truth, we all have power, and it is there for the taking if we have an intention to tap into it. It is all about cultivating leadership from the inside, in connection to something bigger than ourselves. Instead of hoping for or wanting power or thinking we have no external power, we need to reflect and claim our own power.

Internal Power

If you can’t lead yourself or find leadership within your own environment, whether that is being a great parent or a great spouse, hoping for a lot of external power will take you nowhere. You have to be able to lead yourself first and prove this ability before you can ever lead other people.

As children, we constantly check our powers and limitations, and of course, our parents are the first to put these limitations on us. But often, some things happen in childhood that lead us to believe that we don’t have power. This means people often reach adulthood feeling disempowered.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Rúna is the founder of the True Power Institute, speaker, author, conscious leadership mentor and consultant, and a council trustee to the ecosystem of the blockchain alternative, Holochain,


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