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TV Expert Interviews / Marketing / Dec 9, 2021 / Posted by Wayne Mullins / 1149

Transform Your Marketing and Turn Customers into Evangelists (video)


In this Expert Insight Interview, Wayne Mullins discusses his book Full Circle Marketing: Transform Your Marketing and Turn Customers into Evangelists. Wayne Mullins is a CEO, entrepreneur, and author. He founded Ugly Mug Marketing, which has won a lot of praise over the years.

This Expert Insight Interview discusses:

  • The fact that marketing comes down to psychology
  • How most of us can’t even define what marketing is
  • Why do our marketing campaigns often fail due to having a diluted message


It is refreshing to come back to the underlying fundamentals, strip away the technology in marketing, and focus on its psychological part. At the end of the day, it is the psychological aspect that drives decisions, not the technology itself.

You can have the best tool or platform in the world and even the biggest audience in the world. Still, if you violate fundamental foundational human psychology principles, your messages will fall flat. They will not resonate, people will not take action, and you will never convert customers into evangelists.

Defining Marketing

We always assume that we know what marketing is, but many would likely struggle if you asked them to define what it is and is not. If you can’t define marketing correctly, you don’t have much of a chance of getting it right for your business.

Wayne Mullins and his associates define marketing as “your ability to attract and to keep a customer.” However, there is more to keeping a customer than most people think. It is not just about them coming back every few years for purchase. When Wayne talks about keeping a customer, he means turning them into an evangelist for his products, services, and brands.

Diluted Message

In his book, Wayne says that long-term success does not come from easy, quick fixes but long-term thinking and strategizing. As business owners and entrepreneurs, we often become short-sighted as it relates to our marketing.

As a result of our constant struggle to keep everything else in our business under control, we often leave the marketing to others, outsourcing to ad reps and marketing companies without really thinking about what we want our message to be. This leaves us with a diluted message, as there is no cohesive thought or strategy behind all our running ads.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Wayne Mullins is a passionate entrepreneur committed to creating remarkable experiences, and building a team at Ugly Mug Marketing that produces extraordinary results for their clients.

Author's Publications on Amazon

Over the pages of this 'Full Circle Marketing' you're going to discover two fundamental marketing strategies.
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“So You Have A Website Now What?” can help you or your business productively utilize your website to the proper capacity. This isn’t some long-winded tech manual, just the experience of a man who has been in your shoes and pulled through – ready to…
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"If you’re not getting all the leads and closing all the sales you want...or if you haven’t even launched your freelance business yet, I’m going to show you how to do just that in this book."
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