Are you struggling to navigate the ever-changing landscape of social media? In this podcast episode, two experts in the field, John Golden and Alex Rossman, share their insights on the state of social media today and offer valuable advice for businesses looking to make an impact online.
One key takeaway from the conversation is the importance of video-first content. With platforms like TikTok leading the way, there has been a surge in demand for easily digestible short-form content. Alex advises businesses to focus on creating video content, regardless of the platform, to stay ahead of the curve.
But it’s not just about the format of your content. Authenticity is also a crucial factor in building a successful brand on social media. John and Alex stress the importance of consistency across all platforms and caution against projecting a different image on different channels. Customers want to know who you are and what you stand for, so it’s important to be true to yourself and your values.
Another interesting topic the speakers touch on is the potential impact of AI on content creation. While AI is already being used to generate ideas at scale, there are concerns about its ability to make its own decisions and even deceive end-users. It’s clear that AI will play a significant role in the future of marketing, but it will take time to truly take over and replace human behavior.
Overall, the conversation highlights the challenges and opportunities of social media and emphasizes the importance of delivering on promises and solving customers’ problems to build a loyal customer base. If you’re looking to make an impact on social media, take note of these insights and start creating authentic, video-first content that resonates with your audience. And if you need some help, check out Alex’s company, Rossman Media, for expert social media management and creative services.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.