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TV Expert Interviews / Marketing / Mar 6, 2022 / Posted by Monique Allen / 210

Stop Landscaping, Start Life-Scaping (video)

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In this Expert Insight Interview, Monique Allen discusses her book Stop Landscaping, Start Life-Scaping. Monique Allen is a business coach and the Founder, CEO, Lead Sales Manager, and Creative Director of The Garden Continuum.

This Expert Insight Interview discusses:

  • Monique Allen’s motivation to write Stop Landscaping, Start LifeScaping
  • The challenge of codifying one’s mastery
  • How Monique approached writing this book and systematizing her knowledge

Reasons for Writing the Book

Monique started in the landscape business very young. She was 18 years old when she was introduced to the concept of the landscape business, and she immediately fell in love with it, all of a sudden finding purpose and meaning within her life. Fast-forward about ten years, and she started to see that there was a lot more there.

Landscaping included design, sustainability, environmental protection, lifeforce energy, etc. Every single time she pulled on a different thread within the industry, it just kept her for a little longer. This has been the seed of building The Garden Continuum, which is her flagship company that does LifeScaping, as well as the impetus for writing her book.

Codifying

Stop Landscaping, Start LifeScaping is a tongue-in-cheek title because Monique Allen still very much landscapes every day. The book is more about methodology and looking at one’s business and life more broadly. It is also about codifying Monique’s ideas about the concept of LifeScaping.

Codifying something is often the hard part. Often people are unconsciously really great at what they do, but they’re unable to explain or teach others how to do it.

Systematization of Knowledge

For Monique to write this book, she had to “peel the onion.” She had to look at what she was doing and ask herself “why,” and as she answered one of these “whys,” she had to ask the next one.

She learned throughout this process that when you move into mastery, you’ve essentially climbed up a mountain. However, you don’t remember how you got there. You don’t know what you know, and you can’t systematize it.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Monique Allen is the founder and Creative Director of The Garden Continuum, an award-winning Landscape Design/Build and Fine Gardening company. She has created and managed hundreds of landscapes over more than three decades. Her work ranges from home and commercial landscape projects to municipal park development and flood plain restoration.

Author's Publications on Amazon

The landscape is your connection to nature and beauty. Nature is a lifeline to our inner peace and to the well-being of our communities.
Buy on Amazon
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