You have a personal brand because everyone around you knows you and feels a certain way about you. In this Expert Insight interview hosted by John Golden, Bobby Umar discusses personal branding. Bobby Umar is one of the Top 100 leadership speakers by the Inc Magazine, five times TEDx speaker, influencer, and internationally published book writer.
The interview discusses:
- Finding and Creating a Brand
- Online Branding
Finding and Creating a Brand
Personal branding is an idea of understanding how you are perceived in the world. Your personal brand must align with what you are doing and what you are trying to accomplish. For example, if you are a realtor you do not want to be seen as a shoe seller because that will influence your career and your business negatively. There is usually a disconnect in how you see yourself and how other people see you. There are online assessments that you can do, but also your friends, family, coworkers, etc. can do too to help you gain knowledge of how you are perceived by them. These assessments can help you to learn if you are pursuing the right career. For example, the engineer who has people skills might be better off in sales rather than next to the computer. The important thing is to invest time in yourself to get to know your brand, and once when you know it, then you should focus on its design and delivery. When designing your brand, you should look at what your objective is, your target audience, and your assets. A real estate agent targeting women over 50 will find a connection between his target audience and his objective – and from there he will design his social media strategy. Your personal brand should be authentic instead of an imaginary persona because in business and particularly in sales building trust and creating personal relationships between the parties is essential. Sometimes people are afraid to put and sell their brand out there, but the good way to think is that you are just trying to create value for the people you serve. Creating value for the customers will lead from the conversation to the sale, and then it will naturally build your brand.
Nowadays your digital brand is incredibly important. The more interaction will be online; thus, people have to think about how to enhance their presence on networks such as Zoom and LinkedIn. There are many people who are full of confidence in person but lack that same confidence when they have to talk in front of the camera. Many studies show that voice messages on LinkedIn or using video messages or calls have a greater chance of reliability. Even if the whole call is not on video, at least make sure that the first couple of minutes you have the camera on because it helps to make a better connection. The first minutes of videos replaced the firm handshake in person when it comes to the first impression. Building a brand online takes different sets of skills and practices, but it is necessary for today’s world.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.