Everyone wants fast results that are also sustainable as a long term solution. Let’s be real, who doesn’t want it all? But that isn’t always how it works in the marketing world, there’s usually some kind of trade-off. There are things that you need to do that are in the best interest of your business in the long term, and many of these things require patience. There are other decisions that are more focused on short term solutions to hit the goals that you have one month or a few months out, but if you put all of your attention there, you’re going to make sacrifices long term. Joe Sullivan talks about how to structure your marketing in order to get you fast results, and sustainable success in this expert sales interview with John Golden.
This expert sales interview explores:
- Avoiding shortcut culture
- How to find a balance between short term solutions and sustainable tools
- The importance of targeting the customer
Part of the culture today in the sales and business world is one of seeking shortcuts. People want things instantaneously. We’re so focused on getting to a certain result by the end of the month, and it clouds the vision of what the larger picture or more long term goals are.
So how do you create the right balance of short term solutions and sustainable tools for success? One of the first things to look at is your inbound content marketing. Over the years, there has been this perception created by some software companies that push the idea that if you publish a bunch of great content, you’ll magically get leads walking in the door.
Target the Customer:
Regardless of your approach, at the center of your marketing strategy is your customer. Who are the buying process influences inside of those organizations, and what are the triggers that lead them in the buying process.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.