In this Expert Insight Interview, Jackie Noelke discusses retargeting ads; in her opinion, every company should be using this type of ad. Dr Jackie Noelke is a co-founder of Grateful Ads Co., the She-EO store and ND Community. She helps entrepreneurs start, grow and scale online courses, services, and memberships, so they can have the freedom they crave.
This Expert Insight Interview discusses:
- The advantages of retargeting ads
- Why not using retargeting ads is akin to leaving money on the table
- The best platforms to use for this marketing strategy
If someone visits your website, you want to remain on top of their mind, so not advertising to people who are already considering you is leaving money on the table. Dr Noelke believes that every company out there should be using retargeting ads with no exception.
Another good thing about retargeting ads is that they are incredibly inexpensive. They are so cheap because you don’t need to push them out to a broad audience of people who have never heard of you.
Nowadays, people tend to shop around. The average consumer will probably look at many different options before deciding on a particular service or product. If you simply let the prospect make their choice without any influence, you could be missing a conversion opportunity.
Once you know that someone is considering your product or service, you should do everything in your power to keep your brand on their mind. This is where retargeting ads come in. The fact that they keep seeing your name in their newsfeed will give them the impression that your company must be a massive player in the industry and that you probably know what you’re doing.
Best Platforms to Use
Facebook and Instagram are, by far, the best platforms to use for retargeting ads. Google is incredibly powerful for its own reasons, as well, so to have a well-rounded marketing strategy, you should use all three platforms.
The main reason for this is that most people will find you through Google, at which point you can begin retargeting them using Facebook and Instagram.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.