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TV Expert Interviews / Marketing / Aug 5, 2022 / Posted by Steve Lowell / 21

How To Get Into Professional Speaking And Build Your Personal Brand (video)


In this Expert Insight Interview, Steve Lowell discusses how to get into professional speaking and build your personal brand. Steve Lowell has been speaking and performing live on stage since the age of 6. He is an award-winning global speaker, training and mentoring executive thought leaders and professional speakers worldwide to deliver high-impact keynote speeches, drive revenue from the platform and build wealth through speaking.

This Expert Insight Interview discusses:

  • Finding your purpose as a speaker
  • Figuring out what type of speaker you want to be
  • Transforming yourself before you can transform others

Finding Your Purpose

The first thing we need to do if we choose to get into the speaking business is to identify what our purpose is. Why are we even there? What is it that we want to share with this world? What is the change or transformation that we want to make? What is the wisdom we wish to impart?

We need to know what our desired outcome is first. Without that, we’re just hitting in the dark and not serving anybody. Choose what that desired outcome is for you and run with it.

Types of Speakers

We also need to decide what kind of speaker we want to be. Do you want to be a motivational, inspirational speaker with powerful stories which excite and motivate people? Do you want to be an educational speaker; do you have the knowledge, skills, and wisdom that you wish to transfer to an audience so that they would know something they didn’t know before?

Finally, do you want to be a transformational speaker? This is a category Steve Lowell thinks highly of and recommends to all aspiring speakers. Being a transformational speaker means taking all the wisdom, experience, knowledge, and creativity you have curated over your lifetime and using it to transform lives.


Usually, speakers can belong to all three categories if they plan the messaging properly. Still, the most powerful way to get into the speaking business is to do more than motivate, do more than inspire, and do more than educate.

Steve Lowell believes that you need to transform yourself before you can help transform others. Just as we all have a book within us, we have a speech within us too, but it is all about understanding the purpose of it rather than simply doing it for the sake of doing it.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Steve Lowell, CSP has been speaking and performing on the live stage since the age of 6, that’s over 53 years ago. From Ottawa, Canada, Steve is an award-winning, global speaker and for over 30 years he has been training and mentoring executives, thought-leaders and professional speakers around the world to deliver high-impact keynote speeches, drive revenue from the platform and build wealth through speaking.


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