In the past 12 months, we experienced a massive transformation to the digital world in almost all areas of life. Thus, in this Expert Insight Interview, Mark Hodgson discusses building a personal brand online. Mark Hodgson is a CEO, mentor, coach, speaker, and author at Mark Hodgson Leadership Consultancy.
This Expert Insight interview discusses:
- Having an online professional brand
- Creating online presence
- Embracing the change
Online Professional Brand
Having an online professional brand is like having an online shop window where you show the world what you know, who you can help, what value you can add, and how you are different from others. For most business professionals, that online shop window is called a LinkedIn profile. Also, this calls for a shift from being a subject matter expert to a market influencer. Naturally, this shift represents a barrier for many to put themselves “out there” and build the same professional reputation they had in the analog world – but now online.
Create Online Presence
People tend to underestimate and lack confidence in their skills and experience. We all have a couple of areas that we excel and can become specialists in them. And then, we need to focus on bettering our LinkedIn profile. Many people think that their LinkedIn profile needs to be a digital version of their Resume in which they put all academic achievements upfront. Instead, sharing your life experiences and basic things that are unique to solely you resonate much better with the people and add much higher value. Posting short content but through your own lenses will help you in any market to find the community where you can help, add value, and solve problems.
Your profile should serve as a natural conversation starter, but that does not mean that it has to take over your entire life. Posting content one or two times a week is enough for starters, but it has to be consistent. Start with small steps, find joy in it, and then slowly increase posting activity. It is critical that you create your content and not outsource that task. The reason for that is because by creating your own content, you make yourself think, and by evolving your thinking, you ultimately grow as well.
Embrace the Change
While Covid19 has brought many challenges to society, it also created new opportunities as accelerating digital transformation. Thus, the place where you want to build your reputation nowadays is online. Having 30 years of experience without Social Media is not an excuse for not starting to have it now. Instead, those 30 years, if used wisely, can add so much value in being proactive and keeping up with trends.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.