In this expert sales interview, Kris Boesch explains workplace culture, the costs associated with not having a good workplace culture and what can be done to change or improve your workplace culture. Her strategies are applicable to anyone who is leading or managing a team in any industry.
What do we really mean by culture in the workplace:
The contexts in which your people are working; is your work environment soul-sucking or it does it create vibrancy where people are excited to be there? When there is a good workplace culture employees have improved focus, have the experience of winning and accomplishing. Workplace culture does not mean that leadership is responsible to make people happy. In leadership, you are responsible for creating an empowering context that people can be happy. That will significantly boost your bottom line.
How do companies achieve extraordinary workplace culture:
there are three pillars for companies looking to go from a good to extraordinary workplace culture. People need to feel known in their workplace. People need to feel like they matter and they need to feel included. If you are starting with a toxic or unhealthy workplace environment, work needs to be done to first acknowledge and rectify the toxicity.
How do you achieve a good workplace culture for a distributed or remote workforce:
When the intentionality of the organization is to support the priority getting to know one another, acknowledge accomplishments and support when people are struggling. In a remote workforce, out of necessity you simply communicate more and use different technologies. You end up getting to know people more and creating comradery.
What is emotional intimacy and why is it critical to a winning culture:
emotional intimacy is similar in concept to increasing comradery in the workforce. Why does that matter? There is a financial return on investment on happy employees. An unhappy person is costing you money; from how they show up to your clients to absenteeism. There is also an emotional return on investment when people feel good about being at work, they go home and are happier and better citizens creating a ripple effect in our communities. The emotional investment is about what are we creating in our society.
One thing to start doing today to improve your workplace culture: Evaluate where you rate as an organization. Depending on your rating, you have a few options to move forward and Kris provides an outline on where to start in this interview.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.