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TV Expert Interviews / Leadership / Oct 7, 2020 / Posted by Arif Anis / 2116

Made in Crisis – Small Business in Crisis (video)


In today’s Expert Insight Interview, our guest is Arif Anis, a world-famous speaker, best-selling author, therapist, and an executive coach. Focusing his work on leadership, influence, and getting the best out of human productivity, he has trained celebrities and leaders from movie stars to heads of states. Inspired by the turbulent events of 2020, he has written an upcoming book called ”Made in Crisis.”

This interview explores the following themes:

  • How the mighty have fallen
  • Small business owners in crisis
  • Positive aspects of pandemic

How the Mighty Have Fallen

This pandemic wasn’t the first Earth-shattering crisis in the US, and certainly not in the world; every decade has its own. However, it is evident that many leaders weren’t prepared for it and didn’t know how to react adequately. We couldn’t see it coming, and when we finally saw it, we still denied it until it shook us very seriously. We have witnessed the crisis of leadership and the failure of leaders during previous months, especially the ones considered significantly powerful in terms of their influence and vision.

During the analysis of over 50 leaders from the first, second, and third world, it became clear that the most successful leaders who managed to turn the things around were females. It was a bit unexpected, given the general theories and beliefs about leadership. The females acted decisively, yet with compassion. The male leaders of some of the most powerful countries in the world, such as the USA, Great Britain, or Russia, had the exact opposite reaction. And consequently, their countries suffered the most. The conclusion is that the biggest problem is the mispositioned goal of leadership. Leaders are winning elections and gathering support for the wrong reasons. While they spend enormous amounts of money on preparing for wars, investing money in health and technology/education relevant to health is not a priority. And that needs to change.

Small Business Owners in Crisis

One of the biggest questions of this pandemic is how to prepare your business to survive it and come out of the crisis thriving. Studying the organizations and people who were successful in these conditions enabled the introduction of the PRICE framework. PRICE is the acronym for the promise, risk, innovation, change, and empowerment. When the crisis hit, they have promised that they will react quickly, make fast decisions, and manage through all of it. They approached the risks head-on, yet cautiously. They were ready to change, and they have implemented that change on the go while empowering their teams, which was a crucial element in these success stories. So, the key is in the agility, supported with the adequate digital processes.

Positive Aspects of The Pandemic

Every pandemic was a cause for an enormous number of lost lives, but ever since the 13th century, it has also challenged us to become better and to change. Pandemic accelerates the changes that need to happen anyway. We owe most of the discoveries and innovation in the last 700 years to crises such as pandemics. They get the worst and the best out of people, but in the end, the best part usually outweighs the worst part.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Bestselling author & executive coach Arif Anis is a globally celebrated speaker who has trained heads of states, chief executives, movie stars, members of parliament and Olympic athletes in the art of influence, non-verbal excellence and executive presence.


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