In this Expert Insight Interview, Gordon Tredgold returns to discuss how to become an influencer. Gordon Tredgold is a business transformation expert and a published author.
This Expert Insight Interview discusses:
- What it means to be an influencer
- How to become an influencer in your community
- Gordon Tredgold’s path from a complete unknown to one of the top leadership experts in the world
What Is an Influencer?
We hear the term “influencer” thrown around so much these days that it has almost become meaningless. In fact, it can mean 20 things to 20 different people. So, what is a real influencer when it comes to business?
For Gordon Tredgold, an influencer is someone people look to gain insight and information or someone they follow to learn how to improve themselves. For example, a sales influencer would be the person teaching people how to drive their growth, talking about new techniques, and improving the old ones.
Influencing Your Community
Gordon didn’t call himself an influencer until other people called him that, but some people are self-proclaimed, and if being a self-proclaimed influencer may sound nice but probably doesn’t mean a huge amount. Self-praise is perhaps only marginally better than no praise.
Nowadays, if a person decides they want to be an influencer, they may go on LinkedIn and write a few posts or create a few videos. Still, the reality is that if you want to become an influencer, the best people to influence are the people in your immediate surroundings, your friends, family, and the clients you work with.
From Rags to Riches
It isn’t easy to make the step towards becoming an influencer even if you’re one of the top people in your field, but Gordon’s story is on another level entirely. Eight years ago, he was a complete unknown, by his own account.
He was looking to change jobs, and one of his friends told him that the company he was applying for would Google him to learn more about him. He then decided to Google himself, and all he found was “tumbleweed.” He realized that he needed to start putting himself out there to fix this problem and has since become one of the top leadership experts in the world.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.