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TV Expert Interviews / Leadership / Jan 23, 2021 / Posted by Professor M.S. Rao, Ph.D. / 2438

Importance & Benefits of Soft Leadership (video)


Many think that soft leadership is the leadership of tomorrow. Thus, in this Expert Insight Interview, professor M. S. Rao discusses its importance and benefits. Professor M.S Rao is a Father of Soft Leadership, Founder of MSR Leadership Consultants, an award-winning International Leadership Guru, and author of fifty books.

The interview discusses:

  • Shit in a leadership perception
  • Characteristics of a soft leadership
  • Combining hard and soft leadership
  • Transitioning to a soft leadership
  • Technology and self-reflection

The Perception Shift

Soft leadership represents leading people through a set of soft skills. There is a misconception that leadership has to be tough and only task-oriented. That is why many people think that soft skills are not as significant and a symbol of weakness. However, there has been a shift in the way how leadership is perceived globally. Millennials and newer generations prefer to work, walk, and talk with partners instead of leaders. Thus, even though traditional leadership has its advantages, the future is in soft leadership skills and mindset.

Characteristics of a Soft Leadership

Eleven characteristics construct soft leadership. Those characteristics are character, charisma, conscience, conviction, courage, communication, compassion, commitment, consistency, consideration, and contribution.

The Combination of Hard and Soft Leadership

It is a thin line between these two leadership styles. Hard leadership is vital in situations that are time-limited and in crisis. People need someone who will inspire them while leading them through the crisis. Global pandemic such as Covid19 required hard leadership in terms of enforcing global lockdowns. Even though lockdowns caused much dissatisfaction among people, that was the best solution to stop the spreading. However, during Covid19, many situations called for embracing soft leadership skills as well.

The Transition to Soft Leadership

Many leaders today were being taught their leadership styles by traditional or hard leaders. Thus, for a transition to soft leadership, they first have to change their mindset, and secondly, have to trust and rely on their soft skills. The post-pandemic world will be very hesitant and volatile. Thus, there will be an immense need for soft leadership to enhance global prosperity.

Technology and Self-Reflection

Before the pandemic, people were complaining that technology caused dehumanization and disconnection among people. However, during the pandemic, people leveraged technology to connect, communicate globally, and to continue working virtually. Moreover, many people used this time for self-reflection and to identify things that are truly important to them. Hence, in a post-pandemic world, people will focus more on stuff they are passionate about and have meaning and purpose. The pandemic caused all of us to embrace maybe forgotten humility, humanity, humbleness, and hope.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Professor M.S. Rao, Ph.D. is the Father of “Soft Leadership” and the Founder of MSR Leadership Consultants, India. He is an International Leadership Guru with forty-three years of experience and the author of fifty-two books, including the award-winning." See the Light in You". He has published over 300 papers and articles in prestigious international publications, including Leader to Leader, Thunderbird International Business Review, Strategic HR Review, Development and Learning in Organizations, Industrial and Commercial Training, On the Horizon, and Entrepreneur magazine. He is a soldier, entrepreneur, editor, educator, author, enlightener, and philosopher. He is a C-Suite advisor and global keynote speaker. He brings a strategic eye and long-range vision, given his multifaceted professional experience, including military, teaching, training, research, consultancy, and philosophy. He is passionate about serving and making a difference in the lives of others. He trains a new generation of leaders through leadership education and publications. His vision is to build one million students as global leaders by 2030. He advocates gender equality globally (#HeForShe). He invests his time in authoring books and blogging on executive education, learning, and leadership. Most of his work is available free of charge on his four blogs, including.

Author's Publications on Amazon

"21 Success Sutras for Leaders" unveils a short course of 21 essential lessons to excel as great leaders. It shares lessons for effective leadership. It emphasizes investing in people and stresses the importance of leadership development programs.
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The book will make valuable contributions to enhance your leadership qualities and effectiveness. It is useful to leaders from various fields working at different levels including entrepreneurs, educators, and life-long learners.
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This book introduces “soft leadership” and explains the 11 “Cs” associated with this concept—character, charisma, conscience, conviction, courage, communication, compassion, commitment, consistency, consideration, and contribution.
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This book outlines soft leadership, soft skills, conflict management, negotiation skills, global peace, and prosperity. It serves as a curriculum for global peace studies. It inspires people to grow as global citizens and soft leaders.
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The book explores a new style of leadership - soft leadership. The current complex world calls for soft leadership where people need to work as partners for progress as the days of command and control do not work any longer.
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