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TV Expert Interviews / Leadership / Jul 23, 2023 / Posted by Josh Ramsey / 28

How Can a Fractional CMO Improve Your Company’s Bottom Line? (video)

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5 Lessons on Creating a Positive Business Environment and Attracting Opportunities

Hey fellow entrepreneurs and business enthusiasts! Today, I stumbled upon an amazing podcast episode that had me nodding my head and taking notes like a maniac. So, I thought I’d share the top five lessons I learned from it with you all. Get ready to level up your business game!

Lesson 1: What’s a fractional CMO, you ask? Well, it’s the secret weapon for companies looking to level up their marketing game without going all-in. It’s like having a marketing expert on board, but without the full-time commitment. Intriguing, right?

Lesson 2: Marketing is no walk in the park. It’s a complex world that requires both strategic messaging and a deep understanding of consumer desires. You need someone who can think like a designer and a coder, and bring fresh perspectives to the table. Be cautious when someone claims to be a master of both!

Lesson 3: Marketing and sales go together like peanut butter and jelly. They’re the dynamic duo that keeps your business thriving. A fractional CMO can help bridge the gap, ensuring your marketing efforts complement your sales strategies and keep that pipeline warm.

Lesson 4: When hiring a CMO, don’t limit yourself to industry insiders. Fresh perspectives can bring new ideas and innovative strategies. Look beyond your comfort zone and be open to exploring different backgrounds and experiences.

Lesson 5: AI is a handy tool, but it still needs human guidance. Don’t rely solely on automation to do the job. Embrace the power of technology, but remember that a human touch and understanding are necessary to make it truly effective.

But wait, there’s a bonus lesson! Lesson 6: Helping others and providing value is the secret sauce to attracting opportunities. By solving people’s problems and helping them achieve their goals, you create a positive environment that magnetizes success. Be of service, and watch the magic unfold.

So, there you have it, my friends. Five (plus one) powerful lessons to take your business to the next level. And if you’re curious about the podcast, well, I can’t share the details here, but trust me, it’s worth checking out. Stay hungry, stay curious, and keep hustling!

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

After first finding a passion for marketing as a young man, and quickly working his way up the ladder with a large agency, Josh Ramsey stepped out on his own in 2009 and never looked back. Initially opening his own Digital Marketing Agency with just a few dollars in his pocket and a car that broke down on his way to a conference, where he ultimately acquired his agency's first “Big Client”, Josh Ramsey has been known for putting it all out there for himself and his clients. Fast forward to today, and after taking a short hiatus to enjoy retirement life, Josh is an active speaker, author of the book, “How Some SEO Companies Disguise Laziness and Hide Poor Strategies” and is back at the office each day helping others build their organizations as a Fractional CMO, “Chief Marketing Officer”.

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