Nailing the Art of Cold Calling with Catherine Brinkman
What comes to mind when you hear the word “cold calling?” Some people might think of cold calling as an outdated method of prospecting, where salespeople make their way down a list of numbers, trying to engage customers they know nothing about in a conversation. The reality of cold calling in today’s selling era is very different. It can be a promising and effective strategy if done properly. Catherine Brinkman, interviewed by John Golden and Martha Neumeister, explore how to nail the art of cold calling.
Recorded on 6th September 2018 9am PT/Noon ET
- What are the main differences between Cold Calling and Social Selling and which is better?
- What can salespeople do to banish fear of cold calling in order to build up a positive attitude when cold calling?
- Receiving a lot of “no´s” is frustrating. Are “no´s” really just negative and how can hearing “no” be treated as a victory?
As a sales executive and trainer with Dale Carnegie for nearly a decade, Catherine generated her own leads. Today, that experience is used with marketing and sales teams to design collaborative marketing campaigns and improve sales skills. She specializes in market diversification, content, and social media.
About Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
Martha is social media strategist, responsible for all social media platforms of Pipeliner CRM. She is a communication expert with social media affinity, which she has been focusing on throughout her professional career. She has a bachelor´s degree in Entrepreneurship & Management and a master´s degree in Online Marketing which supports her in her career as Social Media Strategist.
#SalesChats is a fast-paced (no more than 30 minutes) multi-media series that provides leading strategies, tactics and thinking for sales professionals worldwide. It can be found on Twitter (#SalesChats), as a live Google+ Hangout, and as a podcast available on iTunes, SoundCloud and right here on SalesPOP! If you think you would make a great guest for #SalesChats, please contact co-host Martha Neumeister.
#SalesChats is co-hosted by John Golden, CSMO Pipeliner CRM, and Martha Neumeister, Social Media Strategist Pipeliner CRM.