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TV #SalesChats / For Sales Pros / Aug 14, 2018 / Posted by John Golden / 6231

Nailing the Art of Cold Calling with Catherine Brinkman

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Nailing the Art of Cold Calling with Catherine Brinkman

What comes to mind when you hear the word “cold calling?” Some people might think of cold calling as an outdated method of prospecting, where salespeople make their way down a list of numbers, trying to engage customers they know nothing about in a conversation. The reality of cold calling in today’s selling era is very different. It can be a promising and effective strategy if done properly. Catherine Brinkman, interviewed by John Golden and Martha Neumeister, explore how to nail the art of cold calling.

Recorded on 6th September 2018 9am PT/Noon ET

Episode Questions

  1. What are the main differences between Cold Calling and Social Selling and which is better?
  2. What can salespeople do to banish fear of cold calling in order to build up a positive attitude when cold calling?
  3. Receiving a lot of “no´s” is frustrating. Are “no´s” really just negative and how can hearing “no” be treated as a victory?

Our Guest

Cathrine Brinkman

Catherine Brinkman

As a sales executive and trainer with Dale Carnegie for nearly a decade, Catherine generated her own leads. Today, that experience is used with marketing and sales teams to design collaborative marketing campaigns and improve sales skills. She specializes in market diversification, content, and social media.

Links › bhyconsulting.com | linkedin.com

Our Hosts

About Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Martha Neumeister

Martha is social media strategist, responsible for all social media platforms of Pipeliner CRM. She is a communication expert with social media affinity, which she has been focusing on throughout her professional career. She has a bachelor´s degree in Entrepreneurship & Management and a master´s degree in Online Marketing which supports her in her career as Social Media Strategist.

About SalesChats

#SalesChats is a fast-paced (no more than 30 minutes) multi-media series that provides leading strategies, tactics and thinking for sales professionals worldwide. It can be found on Twitter (#SalesChats), as a live Google+ Hangout, and as a podcast available on iTunes, SoundCloud and right here on SalesPOP! If you think you would make a great guest for #SalesChats, please contact co-host Martha Neumeister.

#SalesChats is co-hosted by John Golden, CSMO Pipeliner CRM, and Martha Neumeister, Social Media Strategist Pipeliner CRM.

About Author

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Author's Publications on Amazon

John Golden, best selling author of "Winning the Battle for Sales" presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without…
Buy on Amazon
FROM THE CREATORS OF SPIN SELLING―TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging…
Buy on Amazon
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