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TV Expert Interviews / Digital Selling / Jun 13, 2021 / Posted by Kris Nicolaou / 307 

How the Pandemic Accelerated Digital Transformation (video)

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How much digital transformation has happened in your company? In this Expert Insight Interview, Kris Nicolaou discusses the importance of digital transformation within the company and how the pandemic has accelerated that need. Kris Nicolaou is a Web Consultant and Strategist at Brain Box Labs, building automating web solutions for all types and sizes of businesses.

The interview discusses:

  • Realizing the problem and finding solutions
  • Increasing interest in automation
  • Levels of technical sophistication among people
  • The future of technology

Problems and Solutions

Many companies think they are doing well because they lose only around five percent of clients annually. Other businesses see they have a problem, and they use many different tools to find a solution but unsuccessfully. The problem with both types is that they lack the external set of eyes to see the picture more clearly and find the root of the problem. That is where the consulting companies are of great benefit.

Consulting companies are the best way to find the problem and automate it so that people do not have to spend too much valuable time on it but refocus their work on things that they do the best. With automation, the computer handles manual processes, so people can focus more on people skills that computers cannot do as feelings, intuition, judgment perspective, etc.

Interest for Automation

Nowadays, especially post-pandemic, people are starting to think about how to make their processes more efficient. They see that their employees spend too much time on low-value tasks, and to scale their business, they will have to hire more people. Thus, this is the time to be proactive at automating business processes.

Technical Satisfaction

While people are starting to understand the possibilities that technology offers, they are still surprised at which extent. Thus, consulting companies should educate people on how thinking differently and looking for the pain points can enable them to get effective solutions.

The Next Big Focus

The future is definitely in artificial intelligence and machine learning. We already automated the process. Thus, the next is trying to teach the machine to mimic how people think. For instance, in sales, to learn the computer to understand converting or what closes the most sales.

Also, to break the misconception that machines will take on the world and force people out of their jobs. There are things that AI does better than humans. Thus, business-wise, to use the advantage that AI offers to find and deliver the most efficiency on the human side.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Kris Nicolaou is a director at Brain Box Labs. He is a new media designer and developer with experience in content management systems, APIs, flash ActionScript 2.0, and various applications, languages, and technologies.

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