In this Expert Insight Interview, John Meese discusses whether the Age of Information has ended and what this could mean for all of us. John Meese is a serial entrepreneur on a mission to eradicate generational poverty by equipping entrepreneurs with the training they need to succeed.
This Expert Insight Interview discusses:
- The end of the Age of Information
- How the Age of Information transpired and what it looked like
- The shift into the Age of Insight and what it means
Exiting the Age of Information
We read about the various ages in the history books, such as the Stone Age, the Bronze Age, etc. We understand that technology changes and the world changes with it, but we also subconsciously believe we live in the last age.
However, the reality is somewhat different. Last year, the World Economic Forum declared that the Age of Information has ended, and we’re moving into a new age. This shift has been happening for a while, but it is fascinating because, just like the change from the Stone Age to the Bronze Age, we have to go back and look at our tools and systems and rethink everything.
Ubiquitous Access to Information
The Age of Information began in the early 80s, as people gained increased access to information across the globe through the rise of computers, the internet, and social media over a period of 20 – 30 years.
Gradually, the information gatekeepers died off, and now if you’re curious about anything or want to know the answer to pretty much any question, you can pull out the tiny supercomputer you keep in your pocket, hit a couple of buttons, or simply talk, to find the answers to all your questions.
Age of Insight
When the shift into the Age of Information happened, the world changed dramatically because every business and culture had to rethink its relationship with information. That was very exciting for a time, but over the last 5 – 10 years, for the most part, we’re spending 90% of our energy ignoring information.
With notifications, headlines, emails, etc., there’s too much information, and we’re drowning in it. Even companies are collecting more information about their customers than they could consume. All of these changes have pushed us into what the World Economic Forum calls the Age of Insight.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.