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TV Expert Interviews / For Sales Pros / May 6, 2019 / Posted by Steven Stasczak / 4066

Effective Presentations


Becoming a more persuasive speaker

Steve Stasczak is a motivational speaker who conducts professional speaking training and team building events worldwide. In this interview, Steve talks about how he helps people discover and improve their bad public speaking habits. There is a certain formula he encourages people to use which he goes into. Finally, he gives advice on other ways people can improve their presentation skills.

This Sales Expert Interview covers:

The fundamentals of becoming a more persuasive speaker

  • Steve talks about the IAB formula used by Abraham Lincoln in the Gettysburg Address.
  • Too many people don’t close out their speeches properly.

Building rapport with the audience

  • This is an important first step in any speech but don’t spend too long on it.
  • After you’ve built rapport then you can dive right into what the audience can learn from the presentation.

Virtual presentations

  • Your audience isn’t always visible and questions may be saved until the end giving you no feedback when you are speaking. Steve gives his suggestions for this scenario.

Overcoming the fear of presentations

  • You have to get to the bottom of the underlying issue that is causing this fear.
  • Remember that the audience doesn’t want to watch you struggle. They are supporting you.

How to not be boring

  • Steve has a very specific way to combat this problem that he teaches in his classes.
  • Believing in what you are presenting and being an expert on the subject helps.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

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