This book is perfectly suited for sales professionals, sales managers, sales directors, and business owners that want to consistently stay one step ahead of the competition.

Whether you are a 'hunter' and searching for new business, or a 'farmer' (account manager); a sales manager or director, if you are in sales, this book gives you practical ideas and answers that you can put straight into practice over the phone or face…

Across this great breadth and depth of experience, the consistent top-performing negotiators have the identical characteristics which are shared within this book - you only have to choose if you’re willing to take them on board, to reach new heights in your agency career. You…

If you are in the business of using the telephone to increase sales, either proactively or reactively, this is the book for you. It covers everything from mindset, objective setting, word psychology, and plenty more.

Learning to conduct perfect sales meetings isn't always easy, yet Tony Morris has both the personal sales experience and the sales training credentials to share the secrets of success with you, helping you make the most of every opportunity.