When executives seek solutions to tough sales performance challenges, their search often leads them to Lee Salz. Lee Salz is a world-renowned sales management strategist, keynote speaker, and the award-winning, bestselling author of seven business books, including Sales Differentiation, Sell Different, and his latest, The First Meeting Differentiator: Transforming Sales-Focused Discovery into Client-Centric Consultations.

Known as a sales contrarian, he combats old-school, ineffective selling methods and challenges you to think differently about your selling approach. Creator of Sales Differentiation® strategy, Lee guides sales organizations to win more deals at the prices you want® by differentiating what and how you sell.

In 2022, the Institute for Sales Excellence named Lee Speaker of the Year, and he was recently named by Global Gurus to their Top 30 Sales Thought Leaders for 2025, ranking him #6 in the world. He has been quoted and featured in The Wall Street Journal, CNN, The New York Times, MSNBC, ABC News, The Business Journals, and numerous other outlets.