Contributors
Daniel P. Strunk
Daniel has over 40 years’ experience in top executive positions in sales, marketing, consulting and technology. Currently he’s Managing Director of The Center for Sales Leadership at DePaul University in Chicago, and textbook author of Principles of Category Management and Sales Strategy & Technology.
Author's Publications on Amazon
The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying…
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Author’s Sales Education Articles Blog / EduTV
EduTV / Nov 15, 2017
We Need More College Sales Programs
Author’s E-Books
CRM Today An Empirical Investigation into CRM and Sales Performance Enhancement
Pipeliner CRM / Mar 19, 2024 / Daniel P. Strunk
CRM and Sales Performance: An Empirical Study Authored by Daniel P. Strunk, Professor Emeritus and CRM Curriculum Developer, this research systematically examined Customer Relationship Management (CRM) systems within business enterprises. The study’s primary objective was to elucidate the efficacy of CRM systems in enhancing sales performance, with a particular focus on aspects of ownership/account control, ... Read Post
Author’s Media TV / Podcast
Sales Training / Sep 8, 2019
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