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TV Expert Interviews / Artificial Intelligence / Mar 25, 2024 / Posted by Jon Gillham / 8

Navigating the AI Revolution in Content Creation (video)


We are thrilled to share a fascinating chat I had with Jon Gillham, Founder and CEO of Originality AI. We discussed the growing role of artificial intelligence in content creation and the hurdles it brings.

The Birth of Originality AI:

Our conversation kicked off with Jon sharing the story behind Originality AI. Having worked in content marketing agencies, he saw a gap in transparency and decided to create a solution. Originality AI aims to give publishers the power to choose whether to use AI-generated content, ensuring fairness across the board.

A significant hurdle we tackled was how tough it is to tell AI-generated content from human-crafted ones. This is especially dicey in online reviews, which can make or break businesses. With AI improving at mimicking human writing, authenticity is now a big question mark.

The lack of transparency in content creation is worrisome. As consumers, we deserve to know if what we’re reading is written by a person or a machine. This knowledge helps us make informed decisions and trust the content we engage with.

AI’s Role in Content Flow:

Jon pointed out that AI isn’t all bad. It can actually help non-native English speakers improve the flow of their content. The key is being upfront about its use, a practice some companies are starting to adopt.

We also touched on how AI-generated content could affect society. With AI-written reviews making up a chunk of online content, there’s a pressing need for transparency. AI’s potential to disrupt search engines like Google is a looming concern.

The Future of Content Creation:

As AI evolves, roles like editors and moderators will become more vital. Instead of fearing job loss, we should see this as a shift toward more relevant roles in an AI-driven world.

Jon wrapped up by emphasizing Originality AI’s goal: helping publishers understand where their content comes from and make informed decisions about using AI-generated material.

My chat with Jon shed light on the nuances of AI in content creation. Transparency, trust, and adaptation will be crucial as we navigate this revolution.

Thank you to Jon for sharing his insights.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Jonathan Gillham is the Founder and CEO of Originality.AI, a trailblazing venture in artificial intelligence and content originality. Jon founded Originality.AI after successfully building and later selling two content marketing agencies. His entrepreneurial spirit didn't stop there, Jonathan recognized the immense potential of artificial intelligence in transforming content creation and verification, so in November 2022, Originality.AI was born, driven by the vision to detect GPT-3 generated content (before the launch of ChatGPT).


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