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TV Expert Interviews / Business / Dec 15, 2024 / Posted by Peter Neubig / 8

Enhancing Productivity and Profitability in Service-Based Businesses (video)

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In a recent episode hosted by John Golden, we had the pleasure of hearing from Peter Neubig, co-founder and CEO of VPM Solutions. Peter shared his extensive experience in the real estate and property management sectors, offering valuable insights on optimizing team performance and streamlining operations to boost productivity and profitability. This blog post will summarize the key themes and actionable advice from the episode, providing a comprehensive guide for business leaders.

Key Insights from the Episode

1. Freeing Up Your Future

Understanding the Right Fit: Peter emphasizes the importance of finding the right fit in your career. He notes that just because someone is in a job, like at Empire Property Management, doesn’t mean it’s the best place for them. People often become unhappy when they feel stuck in a role that doesn’t align with their aspirations. Conversely, top performers—those who are truly engaged and productive—can become disillusioned when they see others not pulling their weight. This discontent can lead to turnover, which is detrimental to any organization.

Actionable Advice:

  • Conduct Regular Career Development Reviews: Ensure that employees have opportunities to discuss their career aspirations and how they align with their current roles.
  • Create Clear Career Pathways: Provide clear pathways for advancement within the company to keep top performers motivated and engaged.

2. The Power of Automation

Boosting Morale and Productivity: John and Peter discuss how automating routine tasks can significantly boost morale and productivity. By removing mundane responsibilities, businesses can allow their best employees to focus on high-value activities. This not only motivates staff but also alleviates fears surrounding automation, as it becomes clear that the goal is to enhance job performance rather than replace jobs.

Actionable Advice:

  • Identify Repetitive Tasks: Conduct an audit to identify tasks that can be automated.
  • Invest in Automation Tools: Implement tools and software that can handle repetitive tasks, freeing up employees to focus on more strategic work.
  • Communicate the Benefits: Clearly communicate to your team how automation will enhance their roles and not replace them.

3. Trust and Ownership

Encouraging Autonomy: A recurring theme in the conversation is the need for trust in the workplace. Peter points out that when employees are given ownership of their processes, they become more invested in their work. He highlights the common issue of micromanagement, particularly with virtual team members. Often, managers may scrutinize lower-paid employees more closely than higher-paid ones, which can create a toxic work environment. Instead, Peter advocates for a management style that encourages autonomy while still holding team members accountable.

Actionable Advice:

  • Empower Employees: Give employees the autonomy to make decisions within their roles.
  • Avoid Micromanagement: Trust your team to perform their tasks without constant oversight.
  • Set Clear Expectations: Ensure that employees understand their responsibilities and the outcomes they are expected to achieve.

4. Metrics and Accountability

Setting Clear KPIs: To ensure that employees are performing well, Peter stresses the importance of having clear metrics in place. Each role should have at least one key performance indicator (KPI) that is easily measurable. He advises against overwhelming employees with too many metrics, suggesting that focusing on one or two key outcomes can lead to better performance. Celebrating early wins can also motivate employees, as they see tangible results from their efforts.

Actionable Advice:

  • Define Key Metrics: Identify one or two critical KPIs for each role.
  • Regularly Review Performance: Hold regular performance reviews to discuss progress against KPIs.
  • Celebrate Successes: Recognize and celebrate early wins to keep employees motivated.

5. Real-World Application

Empowering Employees to Innovate: Peter shares a compelling example from his own experience in property management. He recounts how a new hire, Jessica, was tasked with improving lease renewals, which had previously been neglected. By setting a realistic initial KPI and allowing Jessica the freedom to innovate, she was able to significantly increase the percentage of residents on leases—from 30% to 93%—within a year. This success was driven by her initiative to start the renewal process earlier, demonstrating the value of empowering employees to take ownership of their roles.

Actionable Advice:

  • Set Realistic Goals: Establish achievable initial KPIs for new hires.
  • Encourage Innovation: Allow employees the freedom to develop new approaches to their tasks.
  • Monitor and Adjust: Regularly review progress and adjust strategies as needed.

6. Managing by Results

Focusing on Measurable Outcomes: The conversation wraps up with a strong emphasis on managing by results rather than feelings. Peter explains that he has shifted his management style to focus on measurable outcomes, which has proven to be more effective. This approach not only clarifies expectations but also fosters a culture of accountability and achievement.

Actionable Advice:

  • Adopt a Results-Oriented Approach: Focus on measurable outcomes rather than subjective assessments.
  • Set Clear Expectations: Ensure that employees understand the results they are expected to achieve.
  • Provide Regular Feedback: Offer constructive feedback based on performance metrics.

Conclusion

In summary, this episode provides a wealth of practical advice for business leaders looking to enhance productivity and profitability. By focusing on the right metrics, empowering employees, and embracing automation, organizations can create a more engaged and effective workforce. Peter Neubig’s insights serve as a valuable reminder that the key to success lies in trusting your team and allowing them the freedom to excel in their roles.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Pete co-founded Empire Industries Realty & Property Management in Houston, TX, which he sold to Mynd Management, where he served as VP of Eastern Operations. He is now the co-founder and CEO of VPM Solutions, an online platform connecting the real estate industry with virtual team members globally. Pete is a past board member of the National Association of Residential Property Managers (NARPM) and hosts the NARPM Radio Podcast. In his free time, he runs marathons with his wife, Felicia.

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