Do you put your focus on challenges or opportunities? In this Expert Insight Interview, Ruben Gonzalez discusses how to be mentally tough and overcome challenges when they happen. Ruben is a Winter Olympian, international keynote speaker, and best-selling author.
The interview discusses:
- Embracing the change
- Shifting the mindset
- Focusing on little steps towards the main goal
Embrace the Change
Last year in March, the whole world shut down due to the Covid19 pandemic. Most of the countries were under strict lockdowns, and businesses across all industries suffered consequences. For instance, people who work as consultants or public speakers faced numerous cancellations. But when setbacks like this happen, the key is to be brave, look for opportunities, and take chances. If the whole world is in lockdown, that means that the virtual world will flourish. Thus, the focus should be to figure out how to get the best from the virtual world.
Shift the Mindset
Many people still pine for the past. Also, many still resist accepting Zoom and other platforms as a way to do business now. However, if done right, Zoom can be a powerful tool. When talking online from your own home, it is easier to show your authenticity and creativity. Sales kickoffs were an annual thing in the past, but now they can become quarterly meetings because it is much easier to gather people online. Speakers have the opportunity to give speeches to people all around the world without traveling but through virtual events. Thus, the pandemic is not the barrier to reaching goals, but the mindset is. Shift your mind to the new opportunities and figure out how to get the best from what you have now.
Long-Term Goals in Small Steps
The main reason people get stuck in overcoming challenges is that they focus on the wrong things. They focus on the obstacles, and that scares them. However, to be successful, you should not focus on what scares you but on what comes after. Setting a long-term goal is very important to have a direction in which to move. But then, put your attention on achieving little steps every day to pave the road to the big goal. For example, maybe your buyers do not buy enough from you at the moment. Focus on building a stronger relationship with them now, so that they buy from you later when they start to spend more money again.
And lastly, evaluate which people you let in your immediate surroundings. We tend to pick up on the habits of people with who we spend the most time. Thus, surround yourself with positive people who will support you to push forward when hard times happen.
Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
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