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Are Early-Stage Companies Overspending? (video)

Navigating Profitability in Early-Stage Companies

In a recent podcast episode, John Golden from Sales POP! and Adam Callinan, founder of Pentane, discussed the financial challenges faced by early-stage companies. Adam, also co-founder and CEO of Bottle Keeper, shared his insights on common pitfalls, understanding financials, and strategies for achieving sustainable profitability. This blog post summarizes the key takeaways and actionable advice from their conversation.

Understanding the Financial Landscape

Common Mistakes of Early-Stage Companies

Adam highlighted several common financial mistakes that startups make:

  • Overspending on Payroll and Office Space: Many startups hire too many people and lease expensive office spaces without understanding their financials. This can lead to unsustainable expenses.
  • Scaling by Hiring: Instead of using technology and outsourcing, companies often hire more people to solve business problems, which can be costly and inefficient.

Actionable Advice:

  • Evaluate Necessity: Before hiring or leasing office space, assess if these expenses are essential for growth.
  • Leverage Technology: Use technological solutions to automate tasks and improve efficiency.
  • Consider Outsourcing: Outsource certain functions to manage operations cost-effectively.

The Impact of the “Growth at All Costs” Mentality

The “growth at all costs” mindset in startups can lead to unsustainable practices. This often results in burning through cash without achieving profitability.

Actionable Advice:

  • Focus on Sustainable Growth:Prioritize strategies that promote sustainable growth over rapid expansion.
  • Control Fixed Expenses: Maintain control over fixed expenses to enhance profitability.
  • Monitor Cash Flow: Regularly check cash flow to avoid overspending in the pursuit of growth.

Pitfalls of Scaling by People

Hiring individuals for specific roles without considering the overall business impact can increase costs and inefficiencies.

Actionable Advice:

  • Understand KPIs: Know your key performance indicators (KPIs) and their business impact.
  • Analyze the Math: Understand the costs and returns of acquiring customers and hiring.
  • Strategic Hiring: Hire based on thorough analysis of business needs and financials.

Hidden Expenses and Financial Oversight

Adam emphasized the importance of identifying hidden expenses like underutilized software subscriptions and ineffective advertising budgets.

Actionable Advice:

  • Audit Subscriptions: Regularly check software subscriptions to ensure you’re only paying for what you use.
  • Evaluate Advertising Spend: Analyze advertising effectiveness and adjust budgets accordingly.
  • Financial Transparency:Keep financials transparent to promptly address hidden expenses.

Generating Revenue vs. Generating Cash

Focusing on revenue is important, but early-stage companies need to prioritize cash flow to cover expenses and invest in growth.

Actionable Advice:

  • Cash Flow Management: Implement robust cash flow management practices.
  • Revenue vs. Profit: Ensure revenue-generating activities also contribute to profit.
  • Multichannel Strategies: Diversify revenue streams to reduce reliance on a single source.

The Importance of Financial Literacy

Adam stressed the importance of financial literacy for business leaders. Understanding basic financial concepts is crucial for sustainable growth.

Actionable Advice:

  • Educate Yourself: Learn about financial concepts and their application to your business.
  • Financial Tools: Use financial tools and software for better business insights.
  • Seek Expert Advice: Get advice from financial experts or consultants for complex challenges.

The discussion between John Golden and Adam Callanan offered valuable insights into the financial challenges faced by early-stage companies. By avoiding common mistakes, focusing on sustainable growth, and maintaining financial oversight, startups can achieve long-term success.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist

How Can Married Entrepreneurs Achieve Better Work-Life Balance? (video)

Balancing Marriage and Business: Insights from Robert and Kay Lee Fukui

In a recent Expert Insight Interview episode, John Golden talked with Robert and Kay Lee Fukui. They are co-founders of IE 61 Inc. and authors of “Tandem: The Married Entrepreneur’s Guide for Greater Work-Life Balance.” They help married entrepreneurs achieve work-life balance while growing their businesses. This blog post highlights key takeaways and advice for balancing marriage and business.

Understanding the Challenges

The Workaholic Mindset

Robert and Kay grew up seeing their parents prioritize work over family. This taught them that career success requires personal sacrifice. They later realized this mindset isn’t sustainable or fulfilling.

Key Insight: Overcoming the glorification of long hours and stress is crucial for balance.

The Toll on Relationships

Robert’s long work hours led to physical and emotional exhaustion. Kay felt disconnected. This made them re-evaluate their priorities.

Key Insight: Recognizing work’s impact on relationships is the first step toward change.

Strategies for Better Work-Life Balance

Setting Boundaries with Technology

Kay shared that putting her phone in another room reduces distractions and boosts productivity.

Actionable Tip: Designate specific times and spaces for work and personal activities. Keep phones out of the bedroom to ensure quality time with your spouse.

Creating a Vision for the Future

Robert and Kay stress the importance of setting a shared vision for the future. Aligning goals helps couples integrate their vision into their present lives.

Actionable Tip: Create a vision board with your partner outlining shared goals. Revisit it regularly.

Leveraging Each Other’s Strengths

Couples often have complementary skills. Valuing these differences can improve both business and relationships.

Actionable Tip: Identify each partner’s strengths and delegate tasks accordingly.

Regular Check-Ins and Meetings

Weekly meetings help Robert and Kay stay aligned and accountable.

Actionable Tip: Schedule weekly meetings to discuss business and personal matters.

Prioritizing Quality Time

Despite busy schedules, Robert and Kay prioritize quality time together.

Actionable Tip: Plan regular date nights. Simple and inexpensive activities can help you reconnect.

Overcoming Mental and Emotional Barriers

Shifting the Mindset

Many couples struggle to disconnect from work, feeling they should always be busy.

Key Insight: Shift from constant busyness to intentional and quality time.

Leveraging Complementary Skills

Identify tasks that align with each partner’s strengths to enhance business and relationships.

Actionable Tip: Delegate tasks based on strengths for efficiency and harmony.

Setting Clear Boundaries

Establish clear boundaries between work and personal life.

Actionable Tip: Set specific work hours and use shared calendars for commitments.

Balancing marriage and business is challenging but achievable with the right strategies. Robert and Kay Lee Fukui provide valuable insights for entrepreneurial couples. By setting boundaries, leveraging strengths, and prioritizing quality time, couples can build thriving marriages and successful businesses.

For more guidance, explore their consulting program, “Power Couples by Design,” and their book, “Tandem: The Married Entrepreneur’s Guide for Greater Work-Life Balance.”

Remember: Success in business should not come at the expense of personal relationships. With intentional effort and the right strategies, you can achieve a balanced and fulfilling life.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist

Unlocking the Power of Account-Based Marketing (video)

I recently had the pleasure of sitting down with Eric Gruber, CEO of Personal ABM. Our conversation was both enlightening and transformative, focusing on the pivotal role of account-based marketing (ABM) in today’s business landscape. We discussed how ABM can be a game-changer for go-to-market teams, providing insights and strategies to help you understand ABM. The impact on accelerating revenue and increasing average contract value (ACV).

The Essence of Account-Based Marketing

At the heart of our conversation was the concept of ABM and its significance beyond mere targeting. Eric Gruber, a seasoned expert in the field, explained how ABM enhances the account experience. Fosters collaboration across sales, marketing, and customer success teams. He emphasized that the crux of ABM lies in recognizing challenges within a go-to-market strategy. Implementing changes that refine the overall account and customer experience.

Aligning for Success

Eric highlighted the detrimental effect of misalignment in targeting and messaging on ABM initiatives. He stressed the necessity of understanding the characteristics and maturity of target accounts, pinpointing strategic priorities, and defining problem profiles to engage effectively. This approach ensures that every interaction with a potential client is informed and resonates with their specific needs.

The Role of Account Intelligence and Tailored Content

A significant portion of our discussion focused on the importance of account intelligence and creating content that aligns with the unique goals and challenges of target accounts. Eric shared a compelling case study involving a conversational AI company’s attempt to engage with Bank of America. The lack of customized messaging led to a disconnection, highlighting the need for a strategy that is both personalized and relevant.

Navigating the Challenges of ‘Going Dark’

A common hurdle in ABM is the phenomenon of accounts ‘going dark,’ or becoming unresponsive. Eric and I explored the complexities of building relationships with multiple stakeholders within an organization and how proper account intelligence can guide these interactions. By aligning content and messaging with the specific needs and gaps of target accounts, companies can maintain engagement and prevent potential clients from slipping away.

Bridging the Gap with a Middle Layer

Eric introduced the idea of a middle layer toward the end of our insightful discussion, using examples from services like Personal ABM. This middle layer connects sales, marketing, and customer success teams, creating a unified approach crucial for a cohesive go-to-market strategy. This approach lays the groundwork for exceptional account experiences that can be scaled effectively.

Final Thoughts and Resources

As we wrapped up our conversation, Eric highlighted the importance of laying the right foundation before scaling ABM efforts. He invited our listeners to explore more about ABM by tuning into the “ABM Done Right” podcast and visiting personalabm.com for further information.

In conclusion, my discussion with Eric Gruber was a treasure trove of insights into the transformative potential of account-based marketing. By understanding the nuances of ABM and implementing a strategic, aligned approach, go-to-market teams can significantly accelerate their accounts to revenue and boost their average contract value. As we continue to navigate the evolving world of sales and marketing, the lessons from this conversation will undoubtedly serve as a guiding light for many professionals in the field.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

How is AI Revolutionizing Sales and Sales Management? (video)

Navigating the AI Revolution in Sales: Insights from the Front Lines

As the host of a sales and technology channel, I recently had a fascinating conversation with two experts. John Golden from Sales POP! Online Sales Magazine and Pipeline CRM, and Frank V. Cespedes from Harvard Business School, joined me. We explored the big impact of Artificial Intelligence (AI) on sales and sales management.

AI: A Double-Edged Sword for Sales

The term AI is everywhere, often used as a buzzword. Frank Cespedes warned us to understand its nuances. AI is not one thing but a collection of technologies. It’s important to know that while AI can transform sales, it’s not a cure-all for every challenge.

AI greatly boosts sales productivity. Frank noted two key areas: optimizing customer contact time and improving lead generation and qualification. AI automates research, personalizes communication, and identifies potential customers with great accuracy. This is changing the sales process.

The Human Touch in an AI World

John and Frank agreed that the human element is still vital. AI highlights the importance of building relationships and personal interactions. Salespeople should focus on high-value activities like empathetic communication and nuanced negotiation, which AI cannot replicate.

A major point was the importance of data quality. Frank emphasized that clean, updated data is crucial. Without it, even the best AI systems fail. Management must ensure data integrity and relevance.

Sales Management in the Age of AI

AI affects not just salespeople but also their managers. Frank said effective management is key in an AI-driven world. Managers need to allocate resources, manage change, and motivate teams. AI supports these tasks but cannot replace human oversight.

Embracing AI Strategically

We concluded that a strategic approach to AI is essential. It’s not about replacing humans but enhancing their abilities. Sales professionals and managers must focus on data quality, management practices, and developing new skills to thrive with AI.

The Road Ahead

Reflecting on the insights from John and Frank, it’s clear that AI is profoundly changing sales. But technology alone isn’t enough. We must use AI to create meaningful interactions, drive efficiency, and achieve sales success. The AI revolution in sales is here, and we must navigate it with skill, strategy, and a focus on human relationships

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist

How Can You Maximize Your Company’s Profitability?

Unlocking Business Potential with Ahuva Gruen

Recently, John Golden spoke with Ahuva Gruen, a fractional CFO and founder of AG Financial CPA. Ahuva has over 20 years of experience in business finance. She helps businesses understand and solve their financial problems. Our conversation focused on profitability challenges and practical ways to overcome them.

The Challenges of Profitability

Profitability is key to business success but it is hard to achieve. Many entrepreneurs struggle with this aspect. Ahuva and I discussed common problems that hurt profitability. These issues can have a significant impact on a company’s bottom line. We explored how companies can address these challenges. Identifying key areas to focus on is crucial for better financial success.

Pricing products and services correctly is crucial. Ahuva said pricing should reflect the value provided to customers. It’s not just about covering costs. It’s about understanding the worth of what you offer. This approach helps maintain healthy profit margins. It also positions your brand well in the market. Pricing strategies can make or break a business.

The Right People in the Right Positions

Having the right people in the right jobs is vital. Misaligned skills and roles lead to inefficiencies. This can result in lost productivity. Ensuring each team member fits their role perfectly is important. Proper alignment boosts productivity and profitability. It creates a more effective and harmonious workplace.

Accountability is crucial for financial control. Ahuva emphasized the importance of tracking all costs and expenses. This helps prevent unnecessary financial leakage. Even small savings can significantly impact the bottom line. Establishing accountability at all levels of a company is essential. It ensures everyone is responsible for managing resources efficiently.

Cash Reserves and Efficient Processes

Maintaining cash reserves is essential for tough times and growth opportunities. Unexpected downturns can happen. Having cash reserves helps businesses survive these periods. Efficient processes save costs and improve operations. Streamlining processes leads to better operational efficiency. This drives business success and supports sustainable growth.

Delegation: The Key to Scaling

Effective task delegation prevents burnout and supports business growth. Entrepreneurs often try to do everything themselves. This can lead to burnout and stifle business growth. Delegating tasks allows business owners to focus on strategic planning. High-level activities contribute more significantly to profitability. Proper delegation is key to scaling a business.

Learning from Mistakes

Ahuva offers a free guide on the top ten mistakes to avoid. This guide helps businesses avoid common financial pitfalls. Learning from mistakes is crucial for growth. The guide provides practical advice from Ahuva’s extensive experience. It is a valuable resource for improving profitability.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Navigating the AI Revolution: Insights from a United Nations AI Advisor (video)

Recently, John Golden had a great chat with Neil Sahota, a United Nations AI advisor. Neil is also an IBM master inventor, author, and part-time professor at UC Irvine. John Golden from Sales POP Online Sales Magazine and Pipeline CRM joined us. We talked about the growth of artificial intelligence (AI), its impact on different fields, and the ethical issues it brings.

The AI Evolution: Changing Industries

AI technology is advancing quickly. Neil talked about large language models (LMS) and AI agents. These tools are changing personal assistants and sales interactions. They are also transforming how businesses run. AI’s power is clear in many industries, like healthcare and finance. And there is still much more it can do.

Ethical AI: Need for Transparency and Rules

One big issue with AI is ethics. Neil said we need transparency in AI processes. He also called for universal policies and regulations. Problems like the misuse of information and deepfake technology show the risks. As AI grows, we need rules to prevent harm and ensure ethical use.

We also talked about data security. This is very important in areas like banking and healthcare. Neil discussed using synthetic data to train AI systems. This can balance innovation and privacy. But it also highlights the need for strong security to prevent breaches and misuse.

Choosing the Right AI Tools

There are many AI tools available. Neil stressed the importance of evaluating them carefully. We need to understand what these tools do and if they fit our goals and ethical standards. It’s not just about using AI but using it responsibly and effectively.

The Future of AI: Bots, Empathy, and Digital Twins

Neil made some exciting predictions about AI’s future. He sees AI bots working with AI assistants for sales, developing artificial empathy, and creating digital twins. He also mentioned tools like “Hey Jen,” which can create lifelike avatars from body language and voice. These ideas show how integrated AI might become in our lives.

Using AI for Positive Change

Neil is optimistic about AI’s potential for good. He urged organizations to use AI to solve tough problems and improve efficiency. His insights are helpful for anyone looking to integrate AI into their work.

Embracing the AI Journey

Our talk with Neil Sahota gave us a clear picture of AI’s present and future. It highlighted the ethical and practical aspects of using AI widely. As we enter an AI-driven era, our choices now will shape its path. Developers, business leaders, and everyday users all have a role in this. We must navigate the AI revolution wisely and aim for the greater good.

Let’s explore the world of AI together and work towards a future that benefits everyone.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

The Essential Skills for Authentic Leadership: Empathy and Emotional Intelligence

Welcome to my latest blog post, where I, John Golden, host of the Expert Insights Interview from Sales POP! I recently had the pleasure of speaking with Bill Dickinson, an accomplished leader and author hailing from the beautiful city of Atlanta, Georgia. With nearly three decades of experience in leadership development, Bill has worked with giants like Boeing, Coca-Cola, and IBM, and has authored the book “Optimizing Self: A Guided Workbook to Elevate Your Impact as a Leader.”

Defining Authentic Leadership

In our conversation, we tackled the concept of authentic leadership—a term that’s become so ubiquitous it’s at risk of losing its significance. Bill’s definition cuts through the noise, presenting authentic leadership as a practice rooted in self-knowledge, transparency, empathy, and a commitment to empowering others. It’s about leaders who are aware of their strengths and limitations and are not afraid to show vulnerability. Authentic leaders prioritize integrity, honesty, and genuinely care for the well-being and development of their teams.

Balancing Vulnerability and Progress

Many leaders struggle with the balance between showing vulnerability and driving progress. Bill emphasizes that what we often refer to as “soft skills,” like empathy and emotional intelligence, are actually the bedrock of effective leadership. He advises leaders to be sensitive to the emotional challenges their teams face, to validate their worth, and to support their development. This approach not only fosters a nurturing environment but is also key to achieving high performance and productivity.

The Importance of Self-Awareness

Self-awareness is a cornerstone of empathetic leadership. Bill encourages leaders to embark on a journey of self-discovery, to understand their own value, and to seek honest feedback from others. This process is essential for personal growth and for cultivating the ability to connect with and lead others effectively.

Recognizing and Appreciating Others

Acknowledgment and recognition are powerful tools in a leader’s arsenal. Bill points out that many people are desperate for recognition, and leaders should make it a point to acknowledge the efforts and contributions of their team members. Specific and genuine praise can significantly boost confidence and productivity.

Building Trust and Handling Difficult Conversations

Sharing credit and recognizing the contributions of others are practices that build trust and lay the groundwork for supportive environments, even when difficult conversations are necessary. Bill advises leaders to incorporate feedback into their one-on-one meetings and to foster a culture of mutual feedback and openness. This approach ensures that challenging discussions are met with receptivity rather than defensiveness.

Conclusion

My conversation with Bill Dickinson was enlightening, to say the least. His expertise in leadership development shines through his approach to authentic leadership and his strategies for fostering self-awareness, empathy, and trust within organizations. As we wrapped up our discussion, it was clear that the journey to becoming an authentic leader is both challenging and rewarding. It requires a commitment to personal growth, a dedication to recognizing the value in others, and the courage to lead with vulnerability and integrity.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Navigating the Sales Industry – Insights from a Sales Pro (video)

As the host of an expert sales channel dedicated to the intricacies of sales and personal development, I recently had the pleasure of engaging in a thought-provoking conversation with Kristie Jones, a renowned author, speaker, coach, and sales process consultant. In this blog post, I’ll share the valuable insights and lessons from our discussion, which centered on the critical importance of intentionality, self-awareness, and personal development in the sales industry.

The Intentional Sales Career

Kristie Jones, the author of “Selling Your Way In,” brought to light a compelling point about the sales profession: many individuals find themselves in sales roles by chance rather than choice. This lack of intentionality can lead to a career that doesn’t fully leverage one’s unique “sales superpowers” and “secret weapons.” Kristie emphasized the need for sales professionals to approach their careers with the same strategic planning and intentionality they apply to outbound prospecting.

Understanding Your Strengths and Weaknesses

A recurring theme in our conversation was the importance of self-awareness. Kristie and I concurred that many sales professionals ascend to leadership roles without the necessary competencies, which can result in a fundamental misunderstanding of the art of selling. Recognizing one’s strengths and weaknesses is crucial for making informed decisions about one’s career trajectory.

Exploring Diverse Roles in Sales

The sales industry is rich with opportunities that extend beyond traditional roles. Kristie encouraged listeners to explore different positions that align with their passions and strengths. She urged sales professionals to think creatively and not confine themselves to the career paths laid out by their companies.

The Imperative of Personal Development

We discussed personal development and the alarming dearth of expert sales training available from many organizations. Kristie underscored the responsibility of individuals to take charge of their career advancement. She advocated for continuous learning through podcasts, industry influencers, and other educational resources.

The Reality of Management Roles

John and I acknowledged the common misconception that management roles are glamorous. In reality, managing people is multifaceted and can involve elements of therapy, parenting, teaching, and discipline. It’s a complex task that requires a diverse skill set.

Kristie Jones: A Specialist in Sales Process Optimization

Kristie shared her expertise in working with early-stage startups, where she focuses on building and formalizing sales processes, customizing CRM systems, and managing the hiring process. She also offers interim sales leadership to support organizations during transitional periods.

A Call to Action

As our conversation drew to a close, I encouraged the audience to explore Kristie’s book, “Selling Your Way In,” and her other services. Her insights are invaluable for anyone looking to thrive in the sales industry.

The sales industry demands more than just a knack for negotiation and persuasion. It requires a deep understanding of oneself, a commitment to personal growth, and the courage to forge a unique path. My discussion with Kristie Jones was a powerful reminder of these truths. For sales professionals eager to take control of their careers, the message is clear: be intentional, be self-aware, and never stop learning.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

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