How Teelaunch Can Help You Start An Online Store (video)

In this Expert Insight Interview, Christopher Hamze discusses print on demand, eCommerce, and how his company, teelaunch, can help you start an online store. Christopher Hamze is the founder of teelaunch, which is a leading print-on-demand fulfillment company.

This Expert Insight Interview discusses:

Christopher’s company teelaunch and its services
What makes teelaunch different from its competitors
The wide range of people getting into eCommerce

Teelaunch’s Services

The About section on teelaunch’s website says, “explaining what we do is hard.” In simple terms, Christopher’s company produces items you can sell in your store, but they do a lot more than that, melding technology and physical fulfillment.

Basically, it is an application that works with Shopify and Etsy, which you can use to create products in your store, and once your customer buys those products from you, the order is forwarded to teelaunch. They then print it, pack it, and ship it to your customer. This means you can set up a store, and teelaunch will do pretty much everything else.

Connecting With the Customer

What is it that makes teelaunch different from other companies that offer similar services? Christopher admits that his company has many competitors, but he says that the one thing that sets teelaunch apart is that they take the time to understand their customers.

Christopher personally talks to customers each day, trying to understand how they use the app, what they need, and what teelaunch can do better. According to him, a really good connection with the customers is vital as it allows you to build products and software that really meets their needs.

New Era of Online Marketing

Teelaunch has all kinds of different customers. For example, many retired people are either too sick to have a traditional job or retired from their careers and looking for something to do. Also, there are many mothers, which is unsurprising as childcare is expensive, and an enterprise like this allows you to work from home, babysitting your kid.

Students trying to make some pizza and beer money are another groups that widely uses teelaunch’s services. That said, there are also more traditional marketers who have figured out how social media marketing works, and they want to capitalize on their knowledge.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Taking Your Sales Pitch from Trash to Cash! (video)

In this Expert Insight Interview, Precious Williams discusses taking your sales pitch from trash to cash. Precious Williams is the Queen of Pitching. She recently released a book entitled Pitching for Profit: The Bad Bitch’s Playbook to Convert Conversations into Currency.

This Expert Insight Interview discusses:

What pitching means
How to become a master pitcher
The value of knowing your audience

Pitching

Sometimes people mischaracterize what “pitching” means. Most people think “pitching” is what we see when we watch a show like Shark Tank or pitching to investors in general. What they don’t realize is that we actually pitch things every day.

A pitch is a brief way of introducing you, your talent, skillset, and abilities to a target market, hoping that you can get to the next step. If you add strategy, cunning, and precision to your pitch, now you’re selling.

Becoming a Master Pitcher

Pitching is also about visibility and about creating your own lane. This is why people don’t contact Precious for motivational speaking. She has created a lane in which she is the master, and that is killer pitching.

The way you pitch to an investor on television is not how you pitch at a networking event or an interview. You can watch all the Shark Tank in the world, but without the help of a world-class master communicator, you’re going to have a hard time getting better at pitching. Once you start to understand the different types and elements of pitching, you’re ready to kick it into overdrive.

Knowing Your Audience

People often make the mistake of thinking that an elevator pitch is all they need, and this is not the case at all. You need to look at the different audiences you’ll be addressing, and the different goals each of your pitches is designed to achieve.

At the end of the day, you need to know your audience. If you’re doing and saying the same things as everyone else, your pitches will get you nowhere. There will always be people who have never done what you’ve done, who will try to tell you how to do it nevertheless. Ignore them.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Entrepreneurship – How To Determine If Your Ideal or Product Will Sell? (video)

In this Expert Insight Interview, Frumi Rachel Barr discusses entrepreneurship. Frumi Rachel Barr is a strategic advisor to CEOs and their teams. She has a passion for guiding leaders to create fabulous cultures, and she did so with her own company, Scaling for Growth.

This Expert Insight Interview discusses:

The one thing you shouldn’t do if you want to become an entrepreneur
Testing the viability of your idea
Making sure you have the entrepreneurial mindset

Beginner’s Mistake

Sometimes people have different ideas of what entrepreneurship is, or at the very least, different expectations. Perhaps, since the pandemic, with all the changes that happened in the world, more people are considering going out on their own or doing something entrepreneurial.

When you first begin to think about starting your own business or being an entrepreneur, the one thing you shouldn’t do is take your terrific idea and ask your mother if it will work. Many people will tell entrepreneurs that their idea is terrible, including their own mothers.

Testing the Idea

Anybody who is considering being an entrepreneur first needs to test the viability of their idea. Many people have good ideas and spend a lot of time chasing down rabbit holes, hoping that their idea will work, and relying on other people’s opinions.

When you tell a real entrepreneur that their idea is not a good one, they’ll just try all the harder to prove that it is. Therefore, as an entrepreneur, it is vital to test whether the idea is indeed good, whether it’s a product or a concept. Once you’re sure that the idea is good, find your product-market fit and get started.

Entrepreneurial Mindset

Perhaps the most important yet often overlooked component for being a successful entrepreneur is an entrepreneurial mindset, which requires a lot of grit. So, the first part is figuring out whether you have a product or service that people are prepared to pay for, and the second part is your mindset.

You need to be honest with yourself in answering the question of whether you actually have the grit to go through the ups and downs of running a business.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

How Branding has Evolved with Digital Marketing (video)

In this Expert Insight Interview, Kyle Duford discusses brand and branding. Kyle Duford is the Agency Director of The Brand Leader.

This Expert Insight Interview discusses:

How branding has changed over the last couple of decades
The various customer touchpoints and the evolution of branding through the pandemic
Focusing on internal branding first

Evolution of Branding

People talk about branding in different ways, and they all interpret it differently. Still, if you think about it, branding is just an emotional connection between the business, service, or product with its audience.

Even pre-pandemic, we could see changes in how people were perceiving and approaching branding. Fifteen to twenty years ago, brands’ relationships with their audiences were predicated on physical contacts, such as meeting people in retail stores and talking to them face-to-face. Nowadays, the world is so digital that we’re already evolving into this relationship with the brand in its digital manifestation.

Touchpoints

We still have the touchpoints between the brand and the customer, either through an app, social media, or something else, but the touchpoints are influenced by how the brands appear in other forms and how they are being talked about.

It is clear that branding was evolving significantly before the pandemic, but it has gotten a little “weirder” since then. In other words, we have experienced a shift in branding, just like in most other aspects of society.

Getting the Team on the Same Page

We now tend to focus on overall customer experiences or brand experiences, including everything from the human element to interacting with apps and digital products. This poses many challenges for companies that wish to have a very well-defined brand that everybody in the organization understands.

And “everyone in the organization” really is the operative phrase here. Your brand almost dictates a set of rules, and every team member needs to follow these rules. If you’re not doing proper branding internally, it isn’t easy to have all these uniform, consistent touchpoints across your customer relationships.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

What Is The Mind-Body Connection (video)

In this Expert Insight Interview, Amanda Podlesny discusses the mind-body connection and how keto can help us have both a healthy body and a healthy mind. Amanda Podlesny is a certified keto coach, and she’s helped thousands of people achieve their goals.

This Expert Insight Interview discusses:

The connection between the mind and the body
How ketosis works and why it is helpful
Amanda Podlesny’s keto journey

Mind-Body Connection

More and more people nowadays understand the mind-body connection and that a healthy body and a healthy mind go hand in hand. Regardless of what your role is in your job and your life, making sure that you have the healthiest body possible will help.

This is important to remember, particularly in times such as these, when there’s a lot of mental stress.

How Keto Works

Simply put, each person is either a sugar burner or a fat burner. When you go into ketosis, your body starts to produce ketones, and the way you go into ketosis is by reducing your carb and sugar intake significantly. Once you’ve depleted your body of sugar and carbs, it starts to produce ketones, which are a therapeutic thing to have in your system.

Ketones help with energy, focus, fat loss, muscle preservation, and in some cases, such as Amanda’s, they also have anti-inflammatory properties. In other words, keto is more than just a diet — it is a way of healing.

Amanda’s Journey

Amanda has had significant health challenges from a very young age, and no matter how hard she tried to mitigate them, nothing seemed to help. However, once she had found the power of ketosis, she knew immediately that it was a very good avenue to explore.

She offers her clients a wide range of tools and strategies to get into ketosis quickly and easily, including supplements that she represents. These supplements are somewhat of a “cheat code” to get you into ketosis quicker, but it is not about just drinking a product or even submitting to a diet. There are so many other avenues that you’re required to go down if you want to heal through keto holistically.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Working On Leadership and Confidence Skills By Using Horses (video)

In this Expert Insight Interview, Jude Jennison discusses how working with horses can help us develop and nurture our leadership skills. Jude Jennison is the author of a book called Leading Through Uncertainty. She works with teams and businesses to help with leadership and team development.

This Expert Insight Interview discusses:

Jude’s journey from being afraid of horses to loving them
The importance of non-verbal communication
How horses can help us become better leaders

Horses as Leadership Teachers

Jude used to be frightened of horses, and it was in the process of overcoming her fear of them that she learned about how to work with them to build leadership and confidence skills. Before that, she had a lengthy corporate career in a whole range of leadership roles.

Horses used to be alien to her as a species, but since she’s gotten to know them, she’s grown to love them. They are hugely sensitive animals and respond based on non-verbal communication and behavior, which is why they are a great asset for learning leadership and communication skills.

Non-Verbal Communication

There’s a tendency to think that we use our words to influence, yet our thoughts, feelings, and intentions are often displayed through non-verbal communication. We think we can hide our energy, emotion, and internal rumblings well, but it oozes out of us.

We all know this deep down because most of us have walked into a room where there’s been an argument just prior, and you can sense the tension in the air. And although we feel the tension, we often don’t speak about it. What horses do is respond based on non-verbal cues, giving us a chance to be curious about our non-verbal communication.

Clarity, Direction, and Freedom

Horses want what people want, and that is clarity and direction. Are you clear about what you’re asking them to do? If so, they will be calm and cooperative. They want a strong relationship based on trust and mutual respect. Another thing that horses want, just like humans, is the freedom to choose whether they’ll do what you’re asking or not.

These three things need to be in balance, so if you’re focusing too much of your time and effort on one aspect of the relationship, the other two will suffer. In most instances, horses are better leadership teachers because people will go with you even if your leadership is not entirely on point, out of politeness, whereas horses won’t.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

The Art of Getting What You Want (video)

In this Expert Insight Interview, Alison Edgar, the first MBE ever on this podcast, discusses her latest book, Smash It! The Art of Getting What You Want. Alison Edgar is a Member of the British Empire (MBE). She was awarded her MBE in 2020 as recognition for her long-term work with entrepreneurs and businesspeople. The Queen awards this honor, and only a tiny percentage of these are handed out to business people.

This Expert Insight Interview discusses:

What it means to “smash it.”
How to set better goals
How SMART objectives help us achieve our dreams

Smash It!

The phrase “smash it” has a different connotation in the U.S. than in the U.K., where the term originally comes from tennis and means to really go for something and succeed.

For Alison, smashing it is really about getting what you want in every aspect of your life. Obviously, this is important in sales, but part of the reason people are good at sales is that they have their priorities right and a balance in their lives overall.

Setting Goals

Many people struggle with the fact that they don’t really know what they want. This makes it hard for them to “smash it” because they don’t really know what it is they’re trying to smash. One of the statistics Alison talks about in her latest book is that according to Inc. Magazine, only 8% of people hit their goals.

She thinks the main reason for this is that many people don’t set goals in the first place. They might have thoughts and vague ideas of what they want, but they don’t actually write them down, create a vision board, or put their goals in any tangible form.

SMART Objectives

In sales, we’ve all had those days when we feel that it’s all gone to hell and stop believing that we’re ever going to be able to hit our targets. On days like that, when you don’t feel like “smashing it,” it helps to look at what you’re striving for and have it written down.

SMART objectives are another thing that Alison talks about as a tried and tested approach. It is always a great idea to think about whether a goal you’re looking to set is Specific, Measurable, Achievable, Relevant, and Time-bound.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Responsibility, Accountability & How Thinking Patterns Shape Our Actions (video)

In this Expert Insight Interview, Bob Reish discusses responsibility and accountability and how our thinking patterns shape our actions. Bob Reish is a business coach and works with many different companies and individuals to help them optimize their businesses.

This Expert Insight Interview discusses:

The importance of assuming responsibility in leadership
Why we must look internally rather than externally
How our thinking shapes our activity

Excuses vs. Accountability

We’ve been through huge and traumatic changes with the pandemic and civil unrest, and it is very easy to let all of these events distract us. Not only that, but we can also use these problems as a get-out-of-jail-free card and blame anything that happens in our business or personal lives on external circumstances.

Excuses and blame are being thrown around more these days, especially in leadership, while responsibility and accountability are hard to come by.

Looking Internally

People have gotten themselves into a habit of always looking externally. And let’s face it, there are plenty of people out there who will give you the ammunition to support your point of view, regardless of what it is.

When Bob Reish works with leaders, he helps them push aside all the extraneous noise and focus on the internal rather than the external. He helps his clients realize that, as entrepreneurs, they are not really limited by their circumstances and have much more control over their lives than they perhaps realize.

Thinking, Beliefs, and Actions

The one person we talk to the most is ourselves. We talk to ourselves at night, every time we’re in the car, pretty much any time we’re alone, and sometimes even when we’re with other people. The critical thing to understand here is that our thinking directs our belief system, and our activities result from our beliefs.

When we focus on our activity, that creates a successful outcome, either negative or positive. It all comes back to what we think, and our successful outcome is measured not only by our activity but by our desired outcome, and our thinking and beliefs are the foundation.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.