In this episode, John Golden talks with Saul Marquez about how to significantly improve closing ratios by mastering the three pillars of digital marketing—owned, earned, and paid media. Saul shares actionable strategies to enhance your digital presence, reduce customer acquisition costs, and ultimately drive more sales. Whether you’re new to digital marketing or looking to refine your approach, this episode offers valuable insights to elevate your efforts.

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In this episode, John Golden talks with Mike Lander about how salespeople can effectively engage with procurement professionals. Mike dispels common misconceptions about procurement and offers actionable strategies to build better relationships, involve procurement early, and adopt a consultative selling approach.

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Join John Golden as he talks with Lee Heyward, founder of The Prosperous Image, about creating authentic and aligned brand identities. Lee shares actionable tips on storytelling, brand consistency, and empowering employees to enhance your business’s image.

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In this episode, John Golden interviews Jim Matuga, founder of Interaction Media and creator of the Story Maker SaaS platform. Jim shares how Story Maker uses AI to empower small businesses and nonprofits by simplifying the content creation process. He also discusses the importance of storytelling in marketing, highlighting how businesses can leverage AI to enhance their brand message.

Key Takeaways:

• AI for Small Businesses: Story Maker makes AI-powered content accessible and affordable.
• Storytelling Matters: Effective storytelling connects with audiences on a deeper level.
• Empowering Entrepreneurs: Affordable tools like Story Maker level the playing field.

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In this episode, John Golden interviews Blair LaCorte, a seasoned business executive, about the importance of relationships in business. They explore concepts like Dunbar’s number, vulnerability, and how personal connections influence professional success.

Blair’s Key Points:

• Focus on Relationships: Success is rooted in nurturing meaningful connections.
• Coaching: Blair emphasizes helping others succeed through mentorship.
• Quality Over Quantity: Prioritize deep, trusting relationships over a large network.
• Empathy and Listening: Understanding and actively listening are crucial for strong connections.
• De-Risking Decisions: Build trust with clients by addressing their concerns and demonstrating value.

Actionable Tips:

1. Build meaningful, deep relationships.
2. Practice empathy and active listening.
3. Be authentic and trustworthy.

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In this insightful episode, John Golden interviews Adeyinka Adegbenle, known as Yinka, to explore the principles of excellence as outlined in her book “Master Excellence: 13 Principles to Help You Win at Life.” Yinka discusses how she turned a challenging period into an opportunity for growth, focusing on intentionality, character development, and financial discipline. The episode provides practical advice on setting clear goals, building good habits, and the distinction between gratitude and appreciation. Yinka’s story is a powerful reminder that excellence is a continuous journey of self-improvement.

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In this episode of the Expert Insight Interview, host John Golden speaks with Jamie Waller, a successful entrepreneur, philanthropist, and author of “Unsexy Business” and “The Dyslexic Edge: Unleash the Power of Thinking Differently.” Jamie shares his inspiring journey of overcoming the challenges of dyslexia, ADHD, and a difficult upbringing in East London to build multiple successful businesses and become a leading voice on the strengths of neurodiverse thinking.

Jamie discusses how his experiences with dyslexia have contributed to his entrepreneurial success by fostering resilience, creativity, and innovative problem-solving skills. He highlights the importance of shifting the narrative around dyslexia from a perceived disadvantage to a unique advantage that can drive business success. The conversation also explores the value of embracing diverse thinking styles in the workplace and how personal challenges can be transformed into powerful assets.

Listeners will gain valuable insights into leveraging different perspectives for entrepreneurial success and learn how embracing one’s unique abilities can lead to extraordinary outcomes both personally and professionally.

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In this episode of “Expert Inside,” John Golden interviews Daniel Packard, founder of Full Liberation Technology. Daniel, a UC Berkeley-trained mechanical engineer, shares his journey of overcoming anxiety, procrastination, and low confidence. He discusses how his engineering background helped him develop a program targeting the root cause of these struggles: fear. Daniel’s unique six-week program offers a risk-free approach, where participants only pay after seeing measurable results. The episode provides actionable advice on managing fear, maintaining emotional health, and embracing authenticity for lasting change.

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