Sales POP - Purveyors of Propserity
Decoding the 2025 VC Landscape

Decoding the 2025 VC Landscape

In this engaging episode of the Expert Insight Interview, host John Golden speaks with Kevin Gwynn White, co-founder of Expo Group, about the evolving world of venture capital. Kevin sheds light on the significant shift in investor priorities, moving away from pure growth metrics to a strong emphasis on operational efficiency and sustainable profitability, especially for early-stage and Series A companies. Discover the crucial elements startups need to demonstrate – like solid traction and a clear financial strategy – to secure funding in today’s dynamic environment. Kevin also highlights the value of leveraging outsourced financial expertise, offering practical advice for entrepreneurs navigating this new VC landscape.

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🎧  Sales Success Starts with Better Negotiation

🎧 Sales Success Starts with Better Negotiation

In this episode, sales expert and author Saad Saad shares key tips on how to negotiate smarter from the very first sales call. Host John Golden talks with Saad about using empathy and assertiveness, building client trust, and preparing to win more deals. You’ll learn why every sales interaction is a negotiation, how to avoid common mistakes like overwhelming the buyer with too many points, and how to tailor your approach to different people and cultures. Whether new to sales or a seasoned pro, this episode gives you the tools to close deals confidently.

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🎧  How to Build and Lead a High-Performing Sales Team

🎧 How to Build and Lead a High-Performing Sales Team

In this episode, Tony Morando talks with host John Golden about how to grow and lead high-performing sales teams. Tony shares lessons from his 19 years in sales, including why coaching is key, how to build team trust, and why standard processes boost results. He also talks about hiring people with the right attitude, adapting to remote work, and celebrating team wins. A must-listen for sales leaders who want to create strong, motivated teams.

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🎧  Turning a Dirty Job into a Million-Dollar Brand

🎧 Turning a Dirty Job into a Million-Dollar Brand

William Milliken joins us to share how he went from digital marketing to building a thriving dog waste removal company—Swoop Scoop. After seeing how poorly other services operated, William stepped in with smart branding, online tools, great customer service, and strong hiring practices. He explains how Facebook ads, vehicle wraps, and a strong online presence helped Swoop Scoop grow fast. This episode is full of tips for anyone looking to launch a simple but powerful business idea.

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🎧  How to Turn Your Book Into a Business

🎧 How to Turn Your Book Into a Business

In this inspiring interview, bestselling author and coach Sara Connell joins John Golden to share how she helps people write books that grow their business. Sara breaks down her 3-part writing method—Story, Situation, and Solution—and shows how to turn ideas into a clear message. She also explains how a book can be a powerful tool for building trust, getting speaking gigs, and selling high-value offers. Whether you’re a coach, speaker, or business owner, this episode is full of helpful insights.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

🎧  How to Start a Non-Food Franchise: Expert Tips Inside

🎧 How to Start a Non-Food Franchise: Expert Tips Inside

In this episode, John Golden talks with franchise expert John Ostenson about non-food franchising. They explore the best industries outside fast food—like home services, pet care, and health—and how people with no industry experience can succeed. Learn about funding options, support systems, and what it takes to be a great franchise owner.

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🎧 Navigating Mortgages with Heart

🎧 Navigating Mortgages with Heart

In this episode, Andrew Russell, founder of Rogue Mortgage, shares how he brings a human touch to the mortgage industry. He talks about putting people first, building strong relationships with clients and realtors, and creating a work culture that values well-being. Andrew also explains how breaking big goals into smaller steps and staying disciplined helps his team succeed—even during tough times. Whether you’re new to home buying or in the business, this episode offers simple, powerful advice.

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🎧 Lead Your Life Like a Business

🎧 Lead Your Life Like a Business

In this inspiring episode, career strategist Dan Leonardi shares how to take control of your life and career by thinking like a CEO. Dan breaks life into three simple stages—learning, earning, and growing—and explains why experience and relationships matter more than just formal education. He also introduces his 70-20-10 rule for success and shows how to build a personal “playbook” for your goals. Whether you’re just starting out or looking to reset your path, this episode offers practical, real-world advice to help you move forward with purpose and confidence.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

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