In this podcast episode, John Golden interviews AJ Silber, founder of Small Business Bonfire. They discuss the evolution of SEO, emphasizing the shift from backlink reliance to building topical relevance and E-A-T (Experience, Expertise, Authority, Trust). Silver predicts Google will prioritize content based on the author’s experience and expertise. They also discuss the rise of AI-generated content and the need for high-quality, diverse content formats. Silver encourages small businesses to experiment with content and voice and to build a personal brand. They also touch on the importance of SEO and ads as marketing strategies. The episode concludes with a mention of Podcast Bookers, a platform connecting guests with podcast opportunities.

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In this podcast episode, host John Golden and guest Paul Butterfield discuss the transition from the Sales Enablement Society to the Revenue Enablement Society. Butterfield highlights the importance of focusing on the entire customer journey and the need for collaboration between different departments to ensure customer success. They discuss the necessity of effective communication with customers post-sales and the importance of offering a buying experience focused on business needs. The speakers agree that creating the best customer experience requires constant monitoring and tweaking of the sales process, emphasizing active listening and curiosity as essential skills.

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In this podcast episode, John Golden hosts Jamaul Ford, a strategic planning and innovative marketing expert. They discuss the importance of separating time and profit in healthcare, emphasizing the need for ancillary services to enhance patient care. Jamaul shares his belief in the potential of AI and virtual interactions to improve communication between healthcare providers and patients. They also highlight the importance of a quality patient-doctor relationship that extends beyond medical matters. Jamaal further discusses the role of his program, Wealth List, in connecting patients with suitable healthcare providers, aiming to increase provider revenue and improve patient care.

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Sales process adherence is crucial for the success of any sales organization. However, many organizations struggle to implement and maintain a consistent sales process. In this podcast interview, Spencer Wixom, President & CEO of The Brooks Group, shares his insights on the importance of sales process adherence and how to overcome the challenges of implementation and execution.

Wixom emphasizes the importance of the following three basic rules for sales process adherence:

• Do not skip steps.
• Complete each step before moving on.
• Ensure that both the salesperson and the customer are in the same step at the same time.

By following these rules, sales organizations can avoid confusion and misinterpretation and ensure that their customers have a positive sales experience.

Wixom also discusses the importance of adapting the sales process to changing market dynamics. In today’s rapidly changing business environment, it is essential to revisit and tweak the sales process regularly to ensure that it is aligned with the current needs of customers and the competitive landscape.

Finally, Wixom discusses the importance of investing in sales team skill development. He argues that the best salespeople are curious and intellectually curious about their prospects’ businesses and the business world in general. He also notes the decline in listening skills and emphasizes the importance of investing in sales team skills development, especially during tough times.

If you are looking to improve your sales process adherence or invest in sales team skills development, this podcast interview with Spencer Wixom is a must-listen.

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Join us for an enlightening conversation with Carol Williams, a renowned time management expert and coach, as she shares her valuable insights on overcoming obstacles, embracing discipline, and achieving bliss.

Key takeaways:

• How to overcome time management challenges and achieve your goals
• The importance of aligning your actions with your true desires
• How to find a balance between excitement and steady progress
• The power of small steps and accountability
• The value of having a coach or accountability buddy

Listen now and learn how to achieve bliss through effective time management.

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Join us for a thought-provoking conversation with Molly Sidel, a midlife change coach, as she shares her insights on navigating the challenges and opportunities that come with midlife. Molly discusses the importance of self-discovery, cultivating strong relationships, and approaching life with humility to find purpose and fulfillment in this transformative period.

Listen to the full episode now and learn:

• How to overcome midlife struggles and find new meaning in life
• The power of self-discovery and stepping outside your comfort zone
• How to break free from the trap of social comparison
• The importance of strong relationships for a fulfilling life
• Why embracing imperfection and humility is essential for personal growth

Don’t miss this insightful conversation with Molly Seidel and take your first step towards a more fulfilling midlife journey.

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In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM, and Campbell Paton, CEO of Store Lab, discuss the future of mobile commerce. Push notifications, a better user experience, and higher retention rates are the factors that they believe will cause app commerce to surpass e-commerce. They also discuss the importance of human connection in app usage, the role of storytelling and authenticity in e-commerce, and the impact of AI on the app industry. The conversation concludes with Paton expressing gratitude towards Golden for his contribution, highlighting the collaborative nature of their discussion.

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In this podcast episode, John Golden interviews Andrew Swiler about his experience acquiring and transforming a software company. Andrew shares the challenges he faced, including a sales team resistant to change and lacking modern sales tactics. He discusses the importance of a strong sales process and the need for adaptability. Andrew also shares his approach to rebuilding the sales team, emphasizing the importance of honesty, integrity, and curiosity. The conversation touches on the gender imbalance in the industry, the need for authenticity in sales, and the shift towards more human-centric selling. Andrew also provides insights about his company’s focus on compliance, security, and integration with Microsoft products.

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