Host John Golden talks to Bruce Wedderburn of Integrity Solutions who has over 20 years of global experience in the sales performance improvement industry building, coaching and directing sales teams and distribution channels to surpass growth targets. John and Bruce discuss the vital topic of coaching and training on the centerpiece of sales—the sales conversation—and Bruce shares some powerful research into the profound reaches of the various aspects of the sales conversation.

This podcast is also a recorded live event you are welcome to view here: The Sales Conversation

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Do you know how to open doors in sales? Perhaps you’ve got a good grip on the sales process. You have your elevator pitch, you’ve worked on boosting charisma and conversation skills, and you put in the time to go above and beyond for your clients. You can’t utilize all of these skills you’ve worked hard on crafting if you can’t open the door and get new clients. Chief Door Opener Caryn Kopp sits down with host John Golden to teach you some practical steps to open doors in sales.

This podcast is also a recorded live event you are welcome to view here: Door Opening in Sales

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Risk taking and decision making are key parts in the context of selling and sales. The goal for everyone is to make the best decisions and right decisions to get where you want to go, as quickly and efficiently as possible. Sometimes, it requires risk-taking activities in order to arrive at your goals. Caspar Berry, interviewed by John Golden, explores lessons on risk.

This podcast is also a recorded live event you are welcome to view here: Risk Lessons From Poker

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What if you could generate more revenue, but use fewer resources? It seems like a dream scenario, right? This dream can be a reality with sales hacking. Max Altschuler, interviewed by John Golden, explains how to increase your profits without the excessive overhead.

This podcast is also a recorded live event you are welcome to view here: Sales Hacking

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Although sales and marketing alignment has been discussed for many years, it hasn’t really reached the level at which it needs to be in today’s lightning pace of commerce. Traditionally Marketing’s job has been to generate sales leads, which are then thrown over to Sales, whose job it then became to close them.

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Most people would probably agree that authenticity is a good quality, especially for salespeople. Yet, many sales professionals struggle to embrace genuine expression of their thoughts and feelings with others. In reality, there is a fear of being outrageously authentic that is keeping sales professionals from engaging with their customers in real ways. Leigh Brown, interviewed by John Golden, explores what it means to be a salesperson that is outrageously authentic.

This podcast is also a recorded live event you are welcome to view here: Being Outrageously Authentic

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Being an expert salesperson is a choice. You must position yourself as an expert salesperson, and be intentional about making decisions that will help you rise to the top. However, not many people go after this top level of competition. If you intend to excel to the top of your field, Douglas Kruger has insider advice to share with you. Kruger discusses how to become an expert salesperson in this expert sales interview hosted by John Golden.

This podcast is also a recorded live event you are welcome to view here: Become An Expert Salesperson

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If you ask most people about the core values of the company that they currently work for, they either don’t know the core values. Or, if they do know them, they aren’t integrated succinctly into the company culture and aren’t taken seriously. The digital world has had a significant influence on the way that company culture and core values are adopted, or not adopted. Eve Mayer talks culture in a digital world with John Golden.

This podcast is also a recorded live event you are welcome to view here: Creating Core Values in a Digital World

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