We are interviewing Claire Diaz Ortiz who is an American author, speaker, and employee of Twitter. Hired early on by Twitter co-founder Biz Stone to lead social innovation, she was the first employee to write a book about the platform. Diaz-Ortiz has been named “One of the 100 Most Creative People in Business” by Fast Company. She is the author of several books, including Twitter for Good: Change the World One Tweet at a Time; All-Access, Always-On Age; and more.

Here we will be talking about the following queries:

The conversation is about the ninth book of Claire, named Social Media Success for Every Brand.

• Social media is around for a while and there are a number of companies that dived into it for marketing, promotions and better connections with the customers. But there are a number of people who are not sure why they are using social media and what is the advantage of doing so. So how to tackle that!

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The more we get connected by technology, the more disconnected we seem to get. The more virtual communication becomes, the more arms-length communication becomes. So how do you achieve connection in a world that is becoming increasingly more disconnected? Nick Morgan, author of Can You Hear Me: How to Connect to People in a Virtual World, answers this question in an interview with John Golden.

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Fatal Flaws of the Funnel:

The funnel model is a modern mainstay, suggesting that marketing’s job is to bring prospects into the “top” of the funnel through a variety of tactics, convert them into leads, qualify and handle them, pass them to sales to assess the opportunities, and eventually close a few customers at the “bottom” of the funnel.

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Podcast interview with Nicolas Vandenberghe who is the co-founder & CEO Chili Piper. He started selling newspapers in the streets of Paris in high school, studied Maths at Ecole Polytechnique then Business at Stanford GSB, started and sold 3 tech companies with up to 65 employees and $11M in revenues, ran Sales for a $2Bn telecom company negotiating billion-dollar deals with companies like Google, now co-founder of Chili Piper – on a mission to create a new software category around Buyer Enablement – helping businesses help their buyers.

Here we will be talking about the following queries:

• What is the importance of Empathy and is it more important today than it was ever was? Or Has it always been this important always?

• One thing that people often confused about is Empathy with Sympathy. They think that empathizing is the same as sympathizing which is totally wrong. As you can empathize and get inside the mind of the buyer but you can still deliver challenges to them. What are Nicolas’ views regarding the same?

• To do that, you need to get out of your own head a little bit and focus on the other person and try to understand what’s going on. Sometimes people that they are really customer focus but they really never get out of their own head because of they still kind of thinking about what they will be going to do next. What is Nicolas’ Perception regarding this?

• Is it possible to become more empathetic or can you become more mind-focused or mindful?

• Is anything else around empathy that is very important for people to consider?

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Podcast interview with Rachel Lynn Cipriano who is the CEO at Magnificent Resilience and plays the role of a Speaker, Advisor, Coach, Author, and Leadership Catalyst. She speaks to organizations committed to building leaders of excellence and deeper significance.

She emphasizes those who are great maintaining a commitment to integrity and service. She communicates her exceptional insights with a dynamic speaking style buffered by a great deal of personal warmth. She is committed to the highest caliber of professionalism.

Here we will be discussing Rachel’s book that is coming out within the next month and it’s called Magnificent Resilience To Psychology Of Success And Significance.

• To Rachel Lynn Cipriano – How did you come to write this book and what is the genesis of it? Why do you think it’s an important thing?

• Explain the first chapter the book i.e. Triumph of the Comeback.

• What is the key to be able to embrace a situation and really start to say that I am going to turn this to my advantage and create something positive out of it?

• What is the role of persistence and flexibility in your overall personality as well as professional growth?

• Nobody can teach you how to be flexible. It’s up to you how you learn to be. There is no specific tool strategy. What is Rachel’s perception regarding the same?

• What is the whole concept of self-awareness all about? Why it is necessary? How it will help exponentially in making your life better?

There are times when you need to look around the circle of people surrounding you and if you find any person that is toxic for your growth then it’s better to forget him or her and proceed forward in life. Yes, it may be tough for many as they don’t want to reduce their circle of people but it will help stay positive and do well.

Probably for most of the people, especially when they face issues in business or in their personal life; they usually feel like they won’t able overcome them of the resilience but when you look back through your life in totality, they will find that there are times when they faced some adverse situation and did overcome it. This helps them achieve more and motivates them too.

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If you asked a room full of 100 CEO’s if they thought that training was important, you’d likely get an almost unanimous vote “yes.” However, if you asked how many of those CEOs were actually investing the time and the budget into training, you would not get such a strong response rate. This is to the ultimate disservice of their organization and can lead to revenue loss, lack of employee retention, and other negative impacts. Nancy Giere, interviewed by John Golden, explores how to create custom courses.

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Podcast interview with Thomas Druyen who is a German sociologist and director of two institutes at Sigmund Freud Private University in Vienna. In addition to his work as a speaker and author – especially on philosophical and contemporary topics – Druyen focuses his research on the psychological and neural conditions as well as the accompanying phenomena of shaping the future, digitization, and demographic change. He also deals with the psychology and life of the wealthy.

Here we will be talking about the following queries:

• What is the exact meaning of future psychology?

• It is often seen that people confuse opinions with the fact these days. Most of the individual think that an opinion is a fact but it’s not; it’s just an opinion. What are Thomas Druyen’s views regarding the same?

• Today, a lot of people are overwhelmed with the pace of change and they are overwhelmed with all the different moving parts in their own life so looking into the future and seeing this change accelerating is quite frightening in many ways which means you end up probably getting the opposite reaction you are looking for from a lot of people and they said they almost want to shut down and try and hold things where they are today. What is Thomas Druyen’s perception regarding that?

• How to improve our future competence and learn to adapt new knowledge more quickly and continuously?

Through digitization and through broadband internet and all of this; this means there is a capacity for decentralization of work in a way that was never possible before.

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Many small business owners think that if they just work a little harder, things will get better and their business will grow. But in reality, working harder is not always the answer. It can actually run people directly into the ground if the work is not the right kind of work. This is especially a threat to small business owners. Interviewed by John Golden, Rich Allen explains how to put an end to small business failure using the metaphor of a bike to develop a simple, yet powerful business model that can change the lives of small business owners.

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