🎧 True Sales Tales: Let Your “Yes” Be “Yes”

Marge Beiler tells a True Sales Tale about the importance of laying ground rules in a sales negotiation. On the seller’s side, they don’t make promises they’re not going to keep, and make deadlines according to schedule. This also goes for the buyer. One of the most important rules, though, is “let yes mean yes.” Here’s a great story of a buyer being held to that agreement.

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