Deb Calvert tells a highly entertaining and educational True Sales Tale about never assuming you know your prospect’s objections. You have to ask the right discover questions to flush out those objections–all of them. It’s only when you do that you can skillfully turn them to your advantage–just as Deb was finally able to do.
True Sales Tales: Let Your “Yes” Be “Yes”
Marge Beiler tells a True Sales Tale about the importance of laying ground rules in a sales negotiation. On the seller’s side, they don’t make promises they’re not going to keep, and make deadlines according to schedule. This also goes for the buyer. One of the most important rules, though, is “let yes mean yes.” Here’s a great story of a buyer being held to that agreement.
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