In the latest episode of “Sales POP! Online Sales Magazine” and “Pipeliner CRM,” host John Golden engages in a compelling conversation with persuasion expert Neil Gordon. Neil, who has a rich background in publishing and media, shares his unique insights on how to transform complex messages into simple, impactful statements that can persuade audiences effectively. This blog post delves into the episode’s key themes and actionable advice, providing a comprehensive guide for anyone looking to enhance their communication skills.

Introduction to Neil Gordon

Neil Gordon is a renowned persuasion expert who helps individuals and organizations turn their messages into movements. With a background in publishing and contributions to major media outlets, Neil has honed his ability to distill complex ideas into clear, persuasive messages. His expertise is particularly valuable for those in sales and public speaking, where effective communication is crucial.

The Concept of the Silver Bullet

One of the most intriguing points Neil discusses is the concept of the “silver bullet” in persuasion. Contrary to the common belief that there are no silver bullets, Neil argues that there is indeed a powerful technique that can simplify communication and enhance persuasion. This technique involves distilling complex ideas into clear, actionable statements that can be easily understood and remembered.

Actionable Advice:

• Identify the Core Message: Strip away the jargon and focus on the essence of what you want to convey.
• Use Simple Language: Avoid complex vocabulary that might confuse your audience.
• Make it Memorable: Craft your message in a way that sticks with your audience long after they’ve heard it.

The Importance of Clarity

Clarity is paramount in effective communication, especially when time is limited. Neil emphasizes the need for succinctness, drawing parallels to TED Talks where speakers must convey their messages effectively within a short timeframe.

Actionable Advice:

• Practice Elevator Pitches: Develop a concise version of your message that can be delivered in under a minute.
• Focus on Key Points: Highlight the most important aspects of your message and avoid unnecessary details.
• Seek Feedback: Test your message on others to ensure it is clear and easily understood.

The Moneyball Analogy

Neil uses the movie “Moneyball” as an analogy to explain his methodology. In the movie, Jonah Hill’s character emphasizes the value of buying runs rather than players. This analogy serves as a framework for understanding how to distill complex concepts into simple, impactful ideas that resonate with audiences.

Actionable Advice:

• Find Your Runs: Identify the key metrics or outcomes that matter most to your audience.
• Simplify Your Strategy: Focus on the most effective actions that will lead to these outcomes.
• Communicate the Value: Clearly articulate how your approach will achieve the desired results.

Contrast Creates Clarity

Another powerful technique Neil introduces is the use of contrast to create clarity. By highlighting what does not work, individuals can more effectively communicate what does work, making their message more persuasive.

Actionable Advice:

• Highlight Ineffective Alternatives: Show why other solutions fall short.
• Emphasize Your Unique Value: Clearly explain how your solution is different and better.
• Use Real-World Examples: Provide concrete examples to illustrate the contrast.

Real-World Application

Neil shares a success story about a former client, an executive coach, who struggled to differentiate his program in a crowded market. After working with Neil to distill his message, the client was able to articulate his unique value proposition clearly, leading to significant sales success.

Actionable Advice:

• Identify Your Unique Selling Proposition (USP): Determine what sets you apart from the competition.
• Craft a Clear Message: Ensure your USP is communicated clearly and concisely.
• Test and Refine: Continuously test your message and refine it based on feedback and results.

The Role of Trust in Persuasion

Trust is a critical component of the sales process. Neil argues that in uncertain times, people are more likely to make decisions based on trust rather than novelty. Building authentic relationships and demonstrating genuine belief in one’s product or service is essential for long-term success.

Actionable Advice:

• Build Authentic Relationships: Focus on building genuine connections with your audience.
• Demonstrate Credibility: Share testimonials, case studies, and other proof points that establish your credibility.
• Be Transparent: Be open and honest about your product or service, including its limitations.

Conclusion and Call to Action

John Golden concludes the episode by encouraging listeners to explore Neil’s work further, highlighting the value of his insights in helping individuals find their “silver bullet” in communication. The episode serves as a reminder of the importance of clarity, trust, and effective messaging in achieving persuasive communication.

Final Thoughts:

• Embrace Clarity: Always strive to make your message as clear and simple as possible.
• Build Trust: Focus on building trust with your audience through authenticity and credibility.
• Distill Complex Ideas: Use the silver bullet technique to turn complex ideas into simple, impactful messages.

By applying these insights and techniques, you can enhance your communication skills and become more persuasive in your interactions, whether in sales, public speaking, or everyday conversations.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

In the rapidly evolving landscape of sales, where digital tools and automation are increasingly at the forefront, one element remains irreplaceable: human connection. Despite the proliferation of AI-driven solutions and automated customer interactions, the significance of building genuine, trust-based relationships with customers is more crucial than ever. Today’s buyers are not only more informed but also more selective, making the need for authentic communication and meaningful interactions paramount for sales success.

Why Human Connection Matters More Than Ever

The modern buyer’s journey has transformed dramatically. With easy access to a wealth of information online, customers often enter the sales process well-informed and with preconceived notions about what they want. This shift has reduced the reliance on sales representatives for basic information, pushing them to take on more consultative roles.

However, the digital tools that empower buyers to research independently can also create a sense of detachment. While technology offers efficiency, it cannot replace the trust and rapport that come from human interaction. Buyers are still looking for connections that resonate on a personal level—connections that digital tools alone cannot provide.

Building Trust Through Meaningful Interactions

To win over modern buyers, sales professionals must prioritize building trust. This is achieved not just through delivering value but also by fostering relationships that are genuine and transparent. Here are actionable tips to enhance human connection in your sales strategy:

1. Active Listening and Empathy: In conversations with prospects, actively listen to their concerns and needs. Show empathy by acknowledging their challenges and offering solutions that genuinely address those issues. This approach demonstrates that you value their perspective and are invested in their success, not just in making a sale.

2.  Personalized Communication: Use the data at your disposal to tailor your communication to each prospect’s specific situation. Whether it’s referencing past interactions, understanding their industry challenges, or anticipating their needs, personalized communication makes buyers feel understood and valued.

3. Transparency and Honesty: Be transparent about your product’s capabilities and limitations. Honesty builds trust, and buyers are more likely to engage with salespeople who are upfront about what they can and cannot do. This approach not only sets realistic expectations but also positions you as a reliable partner.

4. Consistency Across Channels: Maintain consistency in your messaging across all touchpoints, whether it’s through email, social media, or in-person meetings. A consistent voice helps reinforce trust and ensures that your messaging aligns with the buyer’s expectations at every stage of their journey.

5. Follow-Up with Value: After initial interactions, follow up with information or resources that add value to the prospect’s decision-making process. Whether it’s a case study, a whitepaper, or simply a thoughtful email summarizing the conversation, these actions reinforce your commitment to helping them succeed.

Key Takeaways

• Human connection is irreplaceable: Despite the advantages of digital tools, human interaction remains essential for building trust and fostering lasting relationships in sales.
• Focus on building trust: Trust is the foundation of successful sales. Achieve this through active listening, personalized communication, and transparency.
• Leverage technology to enhance, not replace, human connection: Use digital tools to gather insights and streamline processes, but ensure that human interactions remain at the core of your sales strategy.

In today’s empowered buyer landscape, building genuine, trust-based relationships is crucial. This trust can determine whether you win or lose a sale. By focusing on human connection, sales professionals can effectively navigate the complexities of the modern sales environment. This approach allows them to emerge as trusted advisors to their customers.

In a recent episode of the Expert Insights interview from SalesPOP Online Sales Magazine and Pipeline CRM, John Golden, based in San Diego, engages in a thought-provoking discussion with Dr. Yaniv Zaid, also known as “Doctor Persuasion.” Dr. Zaid, an economist, attorney, and business consultant from Tel Aviv, Israel, shares his expertise on becoming the best version of oneself as a sales manager or salesperson and establishing oneself as an expert in the field. This blog post delves into the key themes of their conversation, offering actionable advice and detailed insights to help you excel in sales.

Building Trust and Authenticity

The Foundation of Sales Success

One of the primary themes discussed by Dr. Zaid and John Golden is the importance of building trust and authenticity with clients. Trust is the cornerstone of any successful sales relationship, and authenticity is the key to establishing that trust.

Actionable Tips:

• Be Transparent: Always be honest with your clients about what you can and cannot deliver. Transparency builds credibility.
• Show Genuine Interest: Take the time to understand your client’s needs and concerns. This shows that you value their business and are committed to helping them succeed.
• Consistent Communication: Regularly update your clients on the progress of their projects. Consistent communication helps in maintaining trust and keeps clients informed.

The Importance of Being First and Fast

Speed as a Competitive Advantage

Dr. Zaid emphasizes the importance of being the first and fast in responding to potential clients. In today’s fast-paced world, clients expect quick responses, and being the first to respond can give you a significant competitive advantage.
Actionable Tips:

• Implement a Rapid Response System: Use CRM tools to ensure that you can respond to inquiries promptly. Set up automated responses to acknowledge receipt of inquiries and follow up with personalized messages.
• Prioritize Leads: Not all leads are created equal. Prioritize high-potential leads and ensure they receive immediate attention.
• Streamline Processes: Simplify your internal processes to reduce response times. This could involve automating routine tasks or delegating responsibilities to team members.

Becoming the Only Option

Creating a Unique Value Proposition

Dr. Zaid discusses the importance of positioning yourself as the only option for a potential client. When clients perceive you as the only viable option, they are less likely to compare prices and more likely to accept higher charges.

Actionable Tips:

• Develop a Unique Selling Proposition (USP): Identify what sets you apart from your competitors and communicate this clearly to your clients.
• Showcase Expertise: Use case studies, testimonials, and success stories to demonstrate your expertise and the unique value you bring to the table.
• Build a Strong Brand: Invest in building a strong personal and professional brand that clients recognize and trust.

Leveraging Referrals

The Power of Word-of-Mouth

Referrals are a powerful tool for increasing sales capabilities. Both Dr. Zaid and John Golden emphasize the importance of building long-term relationships with clients and leveraging happy clients to ask for referrals.

Actionable Tips:

• Ask for Referrals: Don’t be shy about asking satisfied clients for referrals. Timing is crucial; ask for referrals when the client is most satisfied with your service.
• Provide Incentives: Offer incentives to clients who refer new business to you. This could be in the form of discounts, free services, or other rewards.
• Follow Up: Once you receive a referral, follow up promptly and keep the referring client informed about the progress. This shows appreciation and encourages future referrals.

Upselling and Cross-Selling

Maximizing Client Value

Dr. Zaid further explains the importance of upselling and cross-selling to existing clients. After completing a job, it’s essential to identify additional needs that you can fulfill for the client.

Actionable Tips:

• Identify Opportunities: Regularly review your client’s needs and identify opportunities for upselling and cross-selling. This could involve offering complementary products or services.
• Personalize Offers: Tailor your upsell and cross-sell offers to the specific needs and preferences of each client. Personalized offers are more likely to be accepted.
• Educate Clients: Help clients understand the value of additional products or services. Provide case studies or examples of how other clients have benefited from similar offers.

In conclusion, the insights shared by Dr. Yaniv Zaid and John Golden provide a comprehensive guide to becoming the best version of oneself as a sales manager or salesperson. By building trust and authenticity, responding quickly to potential clients, positioning yourself as the only option, leveraging referrals, and maximizing client value through upselling and cross-selling, you can establish yourself as an expert in the field and achieve sales success.

For more information about Dr. Yaniv Zaid’s business consulting services and his new book, “The 21st Century Sales Bible,” be sure to reach out to him. His expertise spans various clients, including government officials, private companies, high-tech startups, authors, and lecturers, and he offers valuable insights to help you increase your sales, build your brand, and improve your expertise.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

I had a fascinating talk with Dan Seidman recently. Dan is the Managing Director of Reading Emotions. Our talk showed how important it is to understand emotions in sales. In this article, I will share the valuable lessons from our talk. These lessons can change how people work in sales and business.

The Science Behind Emotions in Sales

Dan Seidman is an expert on emotional intelligence. He explained the science of reading emotions. He said there are seven key emotions in human interactions. These are happiness, sadness, fear, disgust, anger, surprise, and contempt. Being able to recognize these emotions can be very helpful in sales.

Understanding these emotions allows salespeople to respond better. It’s not just about what is said. It’s about feeling the deeper emotions shaping the talk. This level of understanding can lead to better connections and more successful sales.

Emotions in a Digital World

One interesting part was about emotional intelligence in remote work. With more digital communication, reading emotions is hard but crucial. Dan shared ways to understand subtle signs in video calls and emails. These signs are often missed.

A Great Resource on Emotions

Dan praised the Reading Emotions website during our talk. He said it has a lot of scientific knowledge and stories about emotions. Dan said the website is more accessible than academic books. The books may be too complex for some people.

I agreed with Dan’s praise of the website. I encouraged people to explore the valuable information there. The site is great for those who want to learn about emotional intelligence. I also urged people to reach out to Dan directly. His passion and experience make him an excellent guide.

The Power of Sharing Knowledge

At the end, Dan expressed gratitude for the chance to discuss this critical topic. Talks like these show how powerful sharing knowledge can be. It can lead to great professional and personal growth.

Being able to read and respond to emotions is game-changing in sales and business. It’s a skill that can be learned. It can revolutionize how we connect with clients and coworkers. Listen to the full talk and visit the Reading Emotions website to learn more. The journey to emotional intelligence starts with curiosity and willingness to understand others’ emotions.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

The Mindset Maestro

Recently, I had the incredible opportunity to sit down and chat with Shawn Feurer, a true master of mindset transformation. As someone deeply passionate about sales and business, our conversation was eye-opening. Shawn’s expertise in reshaping mindsets is genuinely revolutionary, and I’m thrilled to share the nuggets of wisdom he imparted.

One of the central themes we explored was the detrimental impact of self-limiting beliefs. We all have those internal narratives that hold us back, convincing us that we’re not good enough. That success is out of reach, or that we don’t deserve prosperity. Shawn’s journey has taught him that recognizing and challenging these beliefs is the first step toward. A breakthrough in sales performance and overall fulfillment.

The True Role of a Salesperson

Shawn shed light on the often misunderstood role of a salesperson. It’s not just about closing deals; it’s about earning the trust and business of potential clients. He emphasized the importance of conducting a thorough needs analysis and presenting solutions that align with the client’s needs. This approach challenges the negative stereotypes of salespeople and redefines sales as a positive and service-oriented profession.

Integrity: The Foundation of Success

As our conversation unfolded, I agreed with Shawn’s integrity and fair trade perspective. He reminded me that salespeople are, at their core, creators and peace producers. We facilitate fair exchanges that contribute to a better world. The cornerstone of this process is integrity and delivering quality service. It’s not just about building trust and fostering long-term relationships with clients; it’s about our impact on their lives and businesses.

Drawing parallels from the home improvement industry, Shawn highlighted the importance of delivering quality work. It’s not just about customer satisfaction; it’s about safety and doing the job right. Sometimes, this means being more expensive than competitors, but a focus on service and integrity invariably leads to better sales results.

To help individuals like you and me reshape our sales mindset. Shawn has created mastermind groups and programs designed to challenge our self-limiting beliefs and embrace the concept of abundance. His 12-module program, “Inner Blueprint: Remodel Your Mind for Success,” offers proven tools and support to change how we think and approach our goals. Shawn encourages individuals to break free from self-imposed constraints and unlock their limitless potential for success.

A Message of Service

As our enlightening discussion ended, Shawn left us with a powerful message of empowerment. He urged us to go out and sell, not just to make a profit but to serve others. This service philosophy is at the heart of a successful sales mindset. This lesson can transform our professional lives and the world around us.

In sharing these insights with you, I hope you’ll be inspired to examine your mindset and embrace the principles that Shawn Feurer and I discussed. Remember, the journey to sales excellence begins within, and with the right mindset, there are no limits to what you can achieve.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is the CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Hey there! I’m John Golden, and in today’s post, I’m excited to share some gems from my chat with Nicolas Rion, a relationship guru from London. Nick’s wisdom on creating thriving connections is too good to keep to myself, so let’s dive in and discover the art of building successful relationships.

Imagine growing up amidst the serene beauty of Burgundy, France. That’s where Nick’s adventure begins. In a household rooted in farming, he witnessed firsthand the complexities of relationships, sparking his curiosity about fostering better connections. This quest for knowledge led him to dedicate five years to studying and refining what he calls the ten habits of successful relationships, all while navigating the challenges of change management.

The Essence of Emotional Intelligence

The cornerstone of Nick’s approach lies in emotional intelligence, split into self-awareness, self-management, and self-care. It’s about understanding yourself first, managing your emotions, and taking good care of your well-being. Nick believes that true relationship success starts with looking inward, a notion often overlooked in our fast-paced world.

Next up, let’s talk mindset, which encompasses assertiveness, curiosity, and transparency. These elements are vital for keeping the lines of communication wide open and making sure everyone’s on the same page. In a time when it’s easy to jump to conclusions, staying curious and open-minded can help us break down barriers and build stronger connections.

A New Approach to Relationships

At the heart of Nick’s teachings is the concept of vulnerability. It might sound counterintuitive, but showing your true self, coupled with a dash of assertiveness, can forge deeper trust and understanding. Yet, it’s not about being vulnerable for the sake of it; it’s about knowing when and how to open up, ensuring your openness is met with respect.

The Power of Dialogue

One of the biggest hurdles in any relationship is tackling those tough conversations. Nick stresses the importance of entering these discussions with a clear goal of mutual growth and support. By setting intentions and focusing on long-term goals, we can navigate these talks with more ease and purpose.

Nick isn’t just a relationship coach; he’s a beacon of hope for those struggling to find their footing in personal or professional relationships. Through his one-on-one coaching sessions, he guides individuals towards realizing their relationship goals, whether they’re looking to enhance their career dynamics or enrich their personal lives.

No relationship is without its challenges, but with Nick’s ten habits in our toolkit, we’re better equipped to tackle them head-on. His insights remind us that the journey to successful relationships is paved with self-discovery, openness, and a willingness to grow together. A big thank you to Nick for sharing his wisdom and inspiring us to deepen our connections with those around us.

So, whether you’re looking to strengthen your bonds or simply curious about the art of relationship-building, give Nick’s approach a try. Who knows? The secrets to your relationship success might just be a habit away.

Everyone has a unique mindset, goals, and methods for achieving their desires. However, most are unaware of the gatekeepers residing within their mindsets. The noise within and the ‘no’s preventing them from achieving their business growth and desires.

‘Open minds can open closed doors, and business growth depends on the impact we make.’

Two recent experiences exemplify the harm some do to their potential for business growth. Ideas were dismissed before they could appropriately and reasonably be discussed, accepted, or declined.

The specific issue is whether to solely work on behalf of oneself or find ways to partner, collaborate, and benefit the greater good.

The underlying element for business success is to listen carefully, legitimately weigh the pros and cons upfront, and hear opposing views with a follow-up Q&A, which can paint an entirely new picture for proceeding.

Our impact depends upon:

• The company we keep.
• The people with whom we collaborate and share ideas.
• Whether we strive to work for the greater good.

Today vs. Tomorrow

No one can predict the future, but we can undoubtedly make strides to impact it on our terms to benefit many. Our strides begin with us, the individual. It’s necessary to look deep inside to realize what we do well and how we may improve. Although we may feel impatient for success, reflecting on what we do well and where improvement can be beneficial is necessary. By listening to the insights of those paving the road ahead, we may realize the missing elements to incorporate and do better.

The last step in realizing success is multiplying the good deed by sharing what we learn via good and bad experiences to help those following in our footsteps. The reward is enormous, knowing we can benefit others by sharing the wisdom we gain over time.

The Beginning

For people new to their careers or businesses, it’s often best to invest in training. But the key to success is to research the best fit for what you are attempting to achieve upfront. Next, monitor what you learn and implement it to realize what is working best and how you may expand upon the results.

As experience becomes yours, recognize the people you admire and those you want to avoid concentrating on what is important to you. Some will attempt to dissuade you every step of the way. View the challenge as making you stronger and more fit to achieve business growth and all else you desire. Mindset is an essential piece of making dreams come true.

It’s our duty to live the life we desire; it’s not up to anyone else but ourselves. Classes, research, and conversations with peers and leaders can all motivate and enable us to do more. But before the journey begins, we must know what we want to accomplish, test varying ways to do so, and then share the best and worst of what we learn with our communities. The results can be gratifying on multiple levels!

1. Know the needs and desires of your audience, including your next new employer, in detail.
2. With the right mindset, even the ‘impossible’ can become your reality.
3. Capture hope, the power of your dreams, and put all of it into action.
4. Use the negativity you hear as your motivating force to continue.
5. Partner with inspiring people and companies to spread your inspirational ideas further.
6. Share ideas online to see who appreciates them, then ask for a conversation and learn more about one another.
7. Consider applying to appear on media channels to spread your insights to appropriate communities.
8. As experience becomes yours, consider the varying mediums available to further share insights.
9. Set aside time to volunteer for a community that can benefit from your work.
10. Celebrate Success!

The first sales slogan to accept is that upfront, people buy you, not your product or service. Therefore, it is critical to establish a standout brand and focus on being original in how you serve and accommodate clientele and audiences globally. Moreover, trustworthiness is essential.

It is always wise to question our unique mindset, ambition with goals attached, and strategies for moving to new heights. The reasoning is that what we think becomes our output, affecting the good, the bad, and the mediocre results. We must maintain a positive frame of mind to get through the tough times, enjoy the good, and persevere to earn further advancements.

Mindset Matters

Experimentation teaches that although we may be 100% business-focused, embracing a positive mind, body, and spirit encourages deeper communication that aids in building relationships leading to ongoing growth.

However, sometimes our efforts appear useless, and we question whether it’s time to quit. The better questions to ask oneself:

• Is now the right time to take classes and do more research on what’s working best today to help prepare for the future?
• Do I need to hire part-time or full-time staff to enhance our advancements?
• What can I learn from the larger companies admitting to errors and are in process of refining their strategies for growth?
• How can we better communicate with our audience and assist our clientele?

Self-doubt can be good when one realizes new steps are needed to give way to self-reflection and new ideas for advancements.

Combine Your Brand with The Sales Process

Before fruitful sales occur, we must recognize how we differ from others in our field. Own your identity to create:

• A standout brand
• Your branding and marketing program
• Client attraction sales methodology

At the heart of every step toward building a business or a sales career is demonstrating that people can trust and count on you to do right by them. Realizing your integrity is what leads to client loyalty and glowing referrals.

The better sales tools are:

1. Respect for all that requires diversity and inclusion
2. Relationship building
3. Equal treatment in all respects, including salaries

Take time to compare successes versus setbacks to determine where your issue lies. Review whether the same event occurred at other times to avoid a habit that does not work out well. Strategize the fix and test the revised approach. Trial and error are essential to business success, with revision right behind.

Becoming A Brand Original

All success takes much thought and works to verify processes are in smooth motion and working well. Ideally, it’s wise to think about the image you want to portray and do so diligently in everything you do. Monitor results to verify whether anything needs improving or if you are on your way to the heart of business success!

Sales Tips: Focus On Being A Brand Original

1. Accept ridicule, as often there are gold nuggets for new ideas to consider.
2. Compare all the negative commentary you receive to realize a common thread.
3. Decipher whether the uniform negativity can translate into your unique brand.
4. Work with someone you trust to create a brand statement and a new logo to portray what you represent.
5. Focus on your top three media platforms to post and build networks.
6. Ensure you are open to complementary marketing, branding, and sales strategies to expand your business.
7. Begin viewing mishaps as strategic learning lessons to improve.
8. As business picks up, consider collaborative efforts with individuals and organizations.
9. Conduct in-depth conversations with prospects and clientele to realize new products and services that may be beneficial.
10. Celebrate Success!