About Michelle Weinstein:
Michelle Weinstein is a Sales Strategist, Entrepreneur, and Innovator. She has over 20 years of sales experience and sold everything from mortgages to Paleo Meatballs to million-dollar homes. She has worked with multiple CEOs at billion-dollar companies, landed contracts with national retailers like Costco and The Vitamin Shoppe, and pitched my way onto ABC’s Shark Tank.
In our Sales Expert interview we cover:
- How to control the sense of desperation when it comes to make more sales and achieve the targets?
- Why people don’t understand that solving the problem earlier is good for them when it comes to sale! Why the sense of urgency is good for salespeople?
- People should realize that there is never a perfect moment to execute something. There is only your best moment result.
Sometimes, people don’t want to be pushy and it’s tough to wait for the processor to execute the process. There may be a temptation to shortcuts which immediately translates into pushiness.
- Effective Sales Pitch Tips:
You can learn lessons from every situation. There is no need to be pitching a huge investor to learn valuable sales lessons. As per the perception of Weinstein, she learned some of her most valuable lessons by working as a cocktail waitress when she was 18.
- Listen for Pain Points:
It’s not actually all about what you have to say; especially when it comes to pitching. You should listen for complaints or pain points so you can find ways to frame your product or service as a solution.
- Ask for What You Want:
You also have to learn how to actually ask for what you want. According to Weinstein, too many entrepreneurs craft great pitches that leave out a specific call to action.
As a small business owner, you have to constantly be selling. It’s not just about selling products to customers, either. You have to sell investors on your company, sell new employees on jobs with your business and sell ideas to clients
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.