Entrepreneur and filmmaker Jordo loves fishing in Wisconsin lakes. He founded Drop Funnels, a fast-growing internet marketing tool. Instead of manipulating or pressuring customers, Jordo guides them through a process to buy what they desire. Jordo claims this conversational conversion method can boost conversion rates without compromising ethics.
Rejecting the Hustle Culture
Jordo feels that hustling culture has taught salesmen deceitful practices and coerced sales. He thinks sales may succeed without dramatic, unrealistic claims. Jordo’s mastermind group teaches sales funnel building and scaling operations and income. Ethical sales and strong conversion rates need lesser claims and directing customers along a route they chose to pursue.
The Importance of Honesty in Marketing
This text discusses marketing’s race to the bottom with overstated and unrealistic claims. They suggest making reasonable statements with a high possibility of success. Many offerings fail to deliver, which might hurt the firm, the speaker says. Instead, they recommend making a great offer that’s easy to say yes to and regularly delivering outcomes to establish trust.
Transparency and Trust
The speaker stresses overcoming obscurity and becoming renowned for outcomes. Delivering better outcomes may cut ad expenditures, boost conversions, and improve referrals, they say. Businesses may cultivate a loyal client base over time by delivering on promises rather than making them.
In the opening line, the speaker discusses how even the most bizarre job may attract a large following. Pokemon, a little card game, became popular. The speaker feels that pursuing a job you’re proud of is worth sacrificing some income. They prioritize assisting others and leaving a legacy. Transparency and how revealing an offer’s flaws might boost conversions conclude the paragraph.
The speaker emphasizes commercial openness in the second paragraph. According to Alex Hormozi, clear ideas and pitches may set you apart from the competition. Drop Funnels is transparent about its learning curve, according to the speaker. They think being honest about an offer’s flaws might boost conversions and develop trust with potential buyers. The speaker concludes that work-life balance is essential to sanity.
The Power of Ethical Sales
Ethical salespeople employ a few methods to build trust and aid without using high-pressure sales tactics. “Leaning out” means assuming a comfortable, non-threatening posture and asking more questions, spending up to 80% of the time listening to the prospect.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.